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Reverse Engineering an SEO Strategy: A Step-by-Step Guide
Reverse SEO is a strategic form of online reputation management focused on demoting harmful or unwanted search results rather than boosting content. By creating and optimizing positive content, building high‑authority backlinks, claiming social and business profiles, and disavowing harmful links, it pushes down damaging entries in search results. According to Reputation Sciences, reverse SEO “involves…
Link Rot in SEO? And How I Fixed It Without Coding
Statistics about Link Rot? 67% of websites have broken links (Ahrefs study): Ahrefs blog on broken links Broken links account for a loss of up to 75% of referral traffic (Search Engine Journal report): Search Engine Journal article on broken links losing traffic Fixing broken links can boost your ranking: Regularly cleaning up broken links…