SEO

Link Rot in SEO? And How I Fixed It Without Coding

Posted on May 8, 2025May 9, 2025 by Swati Shrivastava

Statistics about Link Rot?

67% of websites have broken links (Ahrefs study):

Broken links account for a loss of up to 75% of referral traffic (Search Engine Journal report):

Search Engine Journal article on broken links losing traffic

Fixing broken links can boost your ranking: Regularly cleaning up broken links can actually improve your SEO rankings, as it boosts both user experience and crawlability. A study by Backlinko shows that user engagement is a key factor for SEO, and ensuring a smooth experience with no broken links can contribute positively to ranking.

Backlinko article on SEO signals

What Is Link Rot?

Have you ever clicked a link on a website and seen this message? “404 Page Not Found”

That means the link is broken — the page is either deleted or moved. This is called Link Rot.

Link rot can happen to:

Links you added on your website (outbound links)
Links from outside websites pointing to your site (backlinks)

Just like food goes bad over time, your website links can also “rot” if no one checks them.

Why Broken Links Hurt SEO

I used to ignore broken links, thinking it was not a big deal. But then I learned how much they can hurt SEO:

You lose the trust of Google and visitors
You lose traffic if people can’t open pages
You lose authority when backlinks point to broken pages

Even if your content is excellent, link rot can slowly pull down your search rankings without warning.

How I Fixed Link Rot (With No Coding)

When I found out my site had broken links, I got worried. I’m not a developer. But then I found a few easy tools that helped me fix everything — step by step.

Let me show you how I did it.

Step 1: I Scanned My Site Using Screaming Frog

Tool used: Screaming Frog SEO Spider

Goal: Find broken links (404 errors)

How I did it:

I downloaded the free tool from screamingfrog.co.uk
I opened the app and entered my website URL
Clicked “Start” and waited for the crawl to finish
I went to the ‘Response Codes’ tab and selected ‘Client Error (4xx).’

This showed me a list of all the broken outbound and internal links on my website.

Step 2: I Fixed Those Broken Links

For each broken link, I did one of these:

Replaced it with a working page
Removed it if no replacement was found
If it was my own page, I set a 301 redirect to a similar page

This fixed the user experience and helped Google trust my site again.

Step 3: I Checked Lost Backlinks Using SEMrush

Tool used: SEMrush – Backlink Audit

Goal: Find other websites linking to my broken pages

How I did it:

I created a project in SEMrush
Went to the Backlink Audit tool
Checked the “Target URL Error” section
It showed me which backlinks were pointing to 404 pages on my site

These were lost backlinks I didn’t even know I was losing.

Step 4: I Recovered Backlinks Using Redirects

When SEMrush showed me which backlinks were broken:

I redirected those old broken URLs to similar live pages
If the backlink was very valuable, I emailed the website owner and asked them to update the link

This helped me recover the authority and traffic I had lost silently.

Step 5: I Now Do Link Checks Every 3 Months

Just like we go for regular checkups, I now check my site links every 3 months.

I keep a Google Sheet with:

Broken links found
Action taken (redirected, replaced, or removed)
Tool used
Next check date

This small habit keeps my site healthy and more trusted by Google.

Final Thoughts

Broken links can hurt your SEO. The good news is that you don’t need to code or hire a developer to fix them. With some curiosity and simple tools like Screaming Frog and SEMrush, you can easily repair broken links, even if you are new to SEO. If I could do it in my first year, you could do it!

FAQ: Common Questions About Link Rot

1. What is Link Rot in SEO?

Link rot happens when links on your website or from other websites become broken over time. This can happen if a page is deleted, moved, or a website goes offline. These broken links can negatively affect your SEO and user experience.

2. What are the impacts of Link Rot?

Broken links can harm your SEO in several ways:

You lose search engine trust (Google may see your website as unreliable).
Users leave your site disappointed when they can’t open a page.
You lose valuable backlinks if they point to broken pages, which can harm your site’s authority.

3. Can Link Rot be fixed without coding?

Yes, fixing link rot does not require coding skills. Using simple tools like Screaming Frog and SEMrush, you can find and fix broken links easily by replacing or redirecting them.

4. How do I find broken links on my website?

You can use tools like Screaming Frog to scan your website for broken links. The tool will show you any pages with 404 errors (not found), allowing you to fix or replace those links.

5. How often should I check my website for broken links?

It’s a good idea to check your website for broken links every 3 months. This ensures that all links remain valid and that your site stays in good health for both users and search engines.

SEO

E-E-A-T in 2025: Build Trust & Authority for Better Rankings

Posted on March 20, 2025 by Swati Shrivastava

Understanding E-E-A-T and Its Impact on SEO

With a year of experience in SaaS SEO, I realized how crucial E-E-A-T (Experience, Expertise, Authority, and Trust) is for determining search rankings. In 2025, Google will prioritize content quality more than ever. Websites that can’t establish credibility will struggle to rank, no matter how well they optimize for keywords.

So, what does that mean for you? You must build trust and authority to improve your website’s visibility rather than relying on AI-generated content or outdated SEO tricks. Here’s how you can do that.

What is E-E-A-T?

E-E-A-T is a framework that helps Google assess the reliability of a website. It consists of four key elements:

1. Experience

Google values firsthand knowledge. If you’re writing about a topic, have real-world experience to back it up. Personal insights, case studies, and hands-on examples make your content more valuable than generic articles.

2. Expertise

Your content should demonstrate deep knowledge of your niche. That means well-researched, fact-checked, and insightful writing. If you or your team hold relevant education or certifications, showcase them. It is best for EEAT.

3. Authority

Being recognized as a leader in your industry strengthens your credibility. If other trusted websites link to your content or mention your expertise, your authority in Google’s eyes will grow.

4. Trust

Always opt for HTTPS over HTTP. Users must feel confident that your website is safe, transparent, and reliable. Clear contact information, secure browsing (HTTPS), and positive customer feedback build trust.

Why is E-E-A-T More Important?

SEO is changing, and here’s why focusing on E-E-A-T will be the best for your website:

Google’s algorithms are more intelligent. Search engines now prioritize well-written, high-quality content over keyword-stuffed pages.

Read this 2025 SEO landscape and Google Algorithm updates – Found

AI-generated content is everywhere. With so much generic AI content flooding the web, originality, and authenticity are more valuable than ever.

Users demand credibility. People trust content that comes from verified experts and established brands. There is so much to read on the internet. You always feel that way when you think about why people should read your content.

Read this: The Future of SEO: Trends to Anticipate in 2025

How to Improve E-E-A-T

If you want your website to rank well, you need to prove that you’re a credible source of information. Here’s how:

1. Share Real Insights and Experience

Publish case studies, success stories, and testimonials. Utilize original research and unique data to enhance value. Provide detailed, real-world examples rather than vague advice.

2. Demonstrate Your Expertise

Create in-depth content that goes beyond the basics. Highlight the author’s credentials and relevant experience. Collaborate with experts through guest posts, interviews, or webinars.

3. Build Authority in Your Industry

Create high-quality backlinks from reputable websites. Get featured in industry publications and forums.

4. Establish Trust with Google and Your Audience

Utilize HTTPS for a secure browsing experience. Include author bios, company information, and contact details. Encourage user reviews, social proof, and testimonials from customers. Stick to Google’s Search Quality Guidelines to ensure compliance.

Case Study: How a SaaS Company Boosted Its Rankings with E-E-A-T

A mid-sized SaaS company was struggling with organic traffic despite regular blogging. They decided to focus on strategies, including:

Assigning subject-matter experts to write content.
Securing backlinks from authoritative websites.
Updating author bios with LinkedIn links and credentials.
Enhancing content transparency with case studies and verifiable references.

The results? Within six months, their domain authority increased, organic traffic grew by 40%, and their high-intent keywords started ranking on page one of Google.

FAQs

What is E-E-A-T in SEO?

E-E-A-T stands for Experience, Expertise, Authority, and Trust. Google uses these factors to assess content quality and website credibility.

What are LSI keywords in SEO?

LSI (Latent Semantic Indexing) keywords are related terms that help search engines understand the context of your content beyond exact-match keywords.

Is voice search the future of SEO?

Yes, voice search is becoming more critical. Websites need structured data, conversational content, and mobile-friendly designs to optimize for it.

Is E-E-A-T a ranking factor?

It isn’t a direct ranking factor but heavily influences how Google evaluates content quality. A strong Expertise, Experience, authority and trust presence can significantly boost search rankings.

Focusing on E-E-A-T can help you create content that stands out, builds trust, and ranks higher in search results. Credibility will be more critical than ever in 2025, so start investing in quality, authentic content today.

SEO

SEO for Travel Industry: Top 6 Tips

Posted on November 17, 2022January 23, 2023 by Swati Shrivastava

SEO for travel Industry websites is the key to helping targeting audiences find your business when they plan a trip. And ranking among the top 10 in search results will bring potential traffic you’d like to reach. This article will help you finalize the best SEO techniques and Travel SEO keywords for your travel website and learn how to use them to get your website ranked in search engine listings.

Why SEO in Travel Sector?

The travel business is large and is expanding at the highest rate globally. In addition, the industry is becoming increasingly competitive daily due to the developing tourism areas and making much profit.

Companies and individual agents that offer various travel services, such as travel agencies, trekking agencies, tour operators, hotel reservations, and cruises, are included in the travel business.

The internet has made everything accessible in the current world. For example, online travel bookings are available for vacations to any country, hiking, trekking in the mountain, renting a car immediately, and even reserving hotel rooms.

These businesses must use digital marketing, SEO, and keywords to increase their online leads and sales.

These industries can benefit greatly from choosing the right keyword, pushing it to rank on the first page, and leveraging social media to establish a brand.

How does SEO fit into your current marketing plan?

A digital marketing strategy consists of five main elements:

A well-structured and optimized Website
Social media promotions
Email marketing for newsletters and offers
Local Business listings (Google Business Profile, Local Directories)
Content marketing/Blog writing

Your website is where you start online advertising and marketing efforts, and that’s where you’ll choose to begin SEO techniques as soon as you have a keyword strategy; after keyword research, you can use these key phrases in your social media promotions and email marketing& newsletters.

Using similar key phrases in your commercial enterprise listings and social media posts helps search engines see your information and offers you extra possibilities to be determined in search results.

Six tips for improving SEO for Travel Industry

1) Website Home Page Optimization – For the Home page, add the NAP listing with Name, Address, and Phone number) on your home page.

Put your full address with Zip code, state, country, email, and fax number.

Add the Call Now button or fill in a contact form button to reach out to your prospect on Home Page and other pages. Use a call now button plugin for the websites built on WordPress; install, activate, and enter your phone number.

NAP (Name, Address, and phone number) should be consistent throughout your website page. Include NAP in Footer areas as well.

2) Separate Service Page – Build a separate page for each dedicated service you provide and create navigation links for those pages on the home page. Putting all your services together on one webpage is easy but avoid doing so.

3) Local SEO– Google Map Submission is essential for local SEO for the travel industry.

The website contact page is where to add Google Maps, and Google bots can quickly identify your business locations.

With the MapPress Easy Google Maps plugin, you can do it if you have a WordPress website.

1. Go to Google Maps

2. Enter your address and select the Shared and Embed Map options.

3. You will see the pop-up window; click Embed Map, copy the code and paste it to your website.

4) Travel Stories/Blogs with Eye-catching Titles– Content marketing is essential for the travel sector. It is more important to understand the four main steps of the buying cycle: awareness, research, consideration, and buying. If your content could be better and more enjoyable, then there is no question of moving forward. So, if you have a blog, its content must be written very well because it is essential in your blog. So always try to provide better content on your blog. Type of content marketing can refer to blog posts, videos, infographics, and other original and SEO-optimized content that you produce and post.

5) Customer Reviews – Publish a testimonial page on your website to showcase client testimonials. It positively affects your business.85-95% of people read reviews before opting for any services. Local SEO is a mandatory task for a travel website.

6) Rich Snippets – Google shows search results in 3 parts. For example, title tag, URL, and meta description, there is no other information; this type of search result is called a Simple Snippet.

But if you talk about search results with Rich Snippet, you can see extra information Images, title tags, URLs, meta descriptions, ratings, and reviews. Due to this, visitors start relying more on rich Snippet websites, and visitors visit websites even after looking at ratings and reviews.

Three advantages of SEO for the Travel Industry

1. To Generate leads and increase Converting Traffic

Targeted Keywords are the primary advantage of SEO for the travel business. Everyone is aware of the significance of keywords. Therefore, choosing the right keyword can help you attract visitors who are more likely to become customers. For instance, if someone looks for “budget holiday places,” they are trying to find a place to travel that is not too expensive.

You obtain traffic relevant to what you are offering when your website is on the first page for this keyword, and there is a greater likelihood that the person will purchase the service you are giving.

2. To boost Brand Awareness

Increased Brand Value is an advantage of SEO for the travel industry. Today, brand awareness is essential for any organization, including those in the travel sector.

When someone searches for a need and your firm repeatedly pops up in their searches, they are more likely to be aware of you and are also more inclined to trust you.

In this approach, SEO can assist you in raising brand awareness, which eventually results in more sales for your business. For example, most travel agencies publish blogs to increase brand recognition and offer helpful information.

3. Less Cost than Pay Per Click

While SEO is organic, once you are featured on the search, you will get free traffic, which is currently the least expensive kind of marketing; other marketing platforms, such as Facebook Ads and Google Adwords, will cost you money to gain visitors.

For the tourism industry trying to spend less on digital marketing for the first time, this is undoubtedly an essential benefit of SEO.

Although you still need to engage SEO businesses and freelancers for this, the cost is less than it would be for any other type of marketing today because the most widely used ADS, like those on Facebook, Instagram, and Google, are now much more expensive than they were in the past.

Final Thoughts

There are several ways to use local SEO for the travel industry to outperform competitors. A website that has been optimized for SEO benefits both you and others.

It can aid in improving your Google rankings. So, it makes sense to audit your website, make the necessary changes, and produce a website that attracts people to your business.

I hope you enjoyed reading this article! To read more digital marketing blogs, Follow Web Digital N More. Also, check out my Instagram, Facebook, LinkedIn, and Pinterest page.

References:

Travel SEO Guide

How to Build Travel Backlinks in 2022 – Travel SEO

SEO

Local SEO for Moving and Packing

Posted on June 17, 2022November 8, 2022 by Swati Shrivastava

Local SEO optimizes your website for a specific area, thereby increasing its local visibility. This article is just for you if you own a local business for moving and packing. Here, I will cover all the information about Local SEO for Moving and Packing Services.

Get your Moving and Packing service website up in search engine rankings and more likely to

rank in the search queries made by local visitors. So optimizing a business website is a must so people can search you online.

Here are the steps to implement Local SEO for Moving & Packing business :

Optimize your website Moving & Packing business Home Page

a)Mention NAP listing ( Name, Address, Phone number) on your home page because the home page is the first place visitors and search engine crawlers visit.

b) Provide your full address, including Zip code, state, country, email, and fax number.

c) Add the Call Now button on Home Page and other pages. For example, a call now button plugin for WordPress websites is available; install it and activate and enter your phone number.

e)The critical note on NAP( Name, Address, and phone number) is that it should be consistent throughout your website’s page. Use the Footer that is the Bottom area of web pages to put NAP details.

f) Mentioning all your services together on one webpage is tempting; avoid doing so. Instead, create a dedicated page for each service you offer and provide the navigation links of those pages on the home page.

g) Embed a contact form for prospects to reach out to you. Sometimes people search for moving services in free time like evening or night. So it is vital to have a contact form or get a quote form so that you can email your pricing or contact them.

Google Map Submissions for Local SEO for Moving & Packing business

Google Map Submissions are the most important for local SEO for Moving and packing businesses.

The website contact page is where to add Google Maps, and Google bots can quickly identify your business locations.

With the MapPress Easy Google Maps plugin, you can do it if you have a WordPress website.

1. Go to Google Maps

2. Enter your address and select the Shared and Embed Map option.

3. You will see the pop-up window; click Embed Map, copy the code and paste it to your website.

Use your business location in your content.

Using Location-based keywords sends a signal to search engines for local ranking—for example, Moving and Packing Service in (City Name),(City name)home-movers, furniture movers(City name), Office Movers in (City name).

Create concrete and relevant logo design block to put on the Logo field.

It’s an excellent help for search engine bots to understand your content. Here is an article for logo creation guidelines. The logo is something that represents your business and serves the purpose of branding.

Always use the image alt tag when uploading any image on the website. Images are vital for any business. So put as much as images as possible.

Client Testimonial

Create a testimonial page on your website to showcase client testimonials. It positively affects your business.90-95% of prospects read reviews before buying any service in today’s era. It is a mandatory task in local SEO for the Moving & packing services.

Add FAQ page Local SEO for Moving and Packing.

A frequently asked page is most important for Local SEO for Moving and Packing businesses. This page should cover all the most obvious practical service-related questions and answers. For example –

Questions related to moving

Disassembling and reassembling furniture, Canceling or changing moving dates,
How many weeks before a person should book a moving date
Include and mention the list of items that you do not move while moving.

Local Moving and Packing Search Words

The critical point is that keywords should be relevant to Local Buyers to do Local SEO. Google’s Keyword Planner filters keyword searches by location, so you should have an idea of the popular search terms for your area. These search words should appear in your site’s meta description, content, and URL.

Here are ten more ways to do by which you can make your Local Search Engine Optimization successful.

1. Create your account on Google Business Profile

The most effective way is to rank high on Google Maps and optimize Google Listing for visibility in Google Search Local Results. You will need a Google Business Profile account associated with your profile.

2. Review Customers Review regularly

Reviewing and answering your customers’ reviews gives your business a new height. Optimizing Google My Business Profile encourages more local buyers to buy from you. A recent local consumer review survey shows that 90% of customers trust online reviews as much as personal recommendations.

3. Writing blog posts about local news, activities, or events. Make videos about Local Points that are related to your business.

Create Area Specified Webpage on your website with High-Quality Local Content.

4. Online Moving and Packing business Directories and small online directories are essential. Today, there are websites such as

5. Link Building- Link building is backlinks pointing to your site. Link signals are the most critical factor for local organic results.

Ranking Factors of Local SEO for Moving and Packing

On-Page SEO Techniques
Presence on Social Media
Quality and Relevant Backlinks
Google Business Profile
Citation Signals
Website Review
Presence on Social Media

Checklist for Moving Companies Local SEO

When optimizing our website for Local SEO, we need to make a checklist, which helps us in Local SEO Audit; include the following points.

Keyword search (Read more about Keyword research)
Creating a Mobile-Friendly Website
High-Quality Engaging blogs
Title tag and meta description
Image optimization (Read more about Image Optimization)
Connecting Google Maps to Contact Page
Updating Google Business Profile Page and mentioning Open and closing hours and holiday dates.
Including Structured Data Markup
Updating Public Citations
Social Profiles to build trust

Conclusion

There are numerous ways to implement Local SEO for Moving & packing and get beforehand of competitors.

An SEO-optimized website benefits you while benefiting others. And assist you in higher Google rankings. So it’s a win-win.

Be sure to audit your website, follow the above tips, make the required changes, and create a website that brings you the visitors you want.

References :

https://moz.com/blog/category/local-seo

https://ahrefs.com/blog/category/local-seo/

Digital Marketing, SEO

How To Increase Website Traffic

Posted on May 4, 2022June 10, 2022 by Swati Shrivastava

Working on how to increase website traffic is exciting. In this blog, You will learn about different ways to expand website traffic organically.

As mentioned above, there are various free techniques to increase organic traffic to your website.

Before we start,what organic means regarding web indexes. Organic is any technique that doesn’t require money to drive traffic to your website.

When people come to your website, search engines count it for giving ranking to your web page. So, for example, if you have a Flower shop, you could increase website traffic by putting an advertisement for your store on other platforms online.

Natural and excellent traffic is characterized by guests who come to your site and remain for some time. They come to read the content, understand it, and take action on special offers.

For organic traffic,We should definitely explore a few things you can do to build the volume of valuable audience your website is getting for nothing!

The way to expand web traffic is through site improvement by Optimizing your site so that web search crawlers can appropriately follow it and give that information directly to readers.

Other than SEO, you can opt for different strategies to fast drive traffic to your website.

The following are a couple of organic traffic techniques you can undoubtedly use to increase website traffic.

1. Social Media :

Many of you will know that we do not get quality backlinks through social networks, and it does not directly make any difference in our SEO ranking.

However, If you wish to accelerate website traffic, Social Media Platform will be functional for you. Also, you can generate good quality Social Share Links through Social Media. It directly does not affect your ranking but is dramatically vital to get traffic to your website fast.

Popular Social Media Sites :

Youtube
Instagram
Pinterest
Facebook
Twitter
TikTok

How to increase website traffic - Web Digital N More — Increase website traffic through social networks

2. Use the right hashtags for growing traffic and leads :

Hashtags are an essential piece of social networking platforms and help increase traffic for websites. Every social media has its hashtags, so when somebody is looking at their feed on social media site, they’re probably going to see posts with similar hashtags on different media. Hashtags coordinate content by making an authoritative mark. For example, finding SEO content using #SEO is quick and easy on Instagram.

Hashtags permit clients to find and follow posts easily. Hashtags additionally assume a part in website improvement (SEO), making them significant for broadcasting on the internet.

Google system analyzes hashtags and their popularity to determine how frequently people use them. Regularly used hashtags will be more popular, ranking high on Google’s search engine result pages.

Use relevant, short, and easy-to-understandable hashtags for your post. For example, target your business location, brand, and brand slogan by using hashtags.

Here is the list of hashtags example that will help to promote your social media posts:

#digitalmarketing tips (for giving digital marketing tips)

#SEO( to target anything related to SEO)

#hairspaindelhi(to target hair spas in Delhi city only)

#hairspaservices(to target Hairspa services)

#hairspatreatment(to target hair spa services or treatment)

#hairspa(to target hair spa services)

3. Guest Blogging :

Guest Blogging is the High-Quality do-follow backlinks in the most efficient off-page SEO techniques to create Backlinks.

In this, you have to publish your written blog on someone else’s website.

For this, you will have to find out which website gives a guest posting facility on its website.

There are many ways, out of which I will tell you some.

Through Facebook: You will find it very quickly on Facebook people doing guest blogging on their website. You have to search “Guest Blogging Group” on Facebook. And by joining those groups, you can ask and enter your post.

So people who accept guest blogging on their website will contact you, and you can easily publish your content on their website with a link to your website or blog post—this is a great way to increase website traffic.

4. Forum Blogging :

Find the proper forums online related to your niche to connect with those communities. Then, reply to those threads to stay active, answer the questions of the users, as well as offer advice if needed. This technique will help you build a good reputation in your niche, and people will consider you an expert.

Try that to join Do-Follow Forums; you will quickly get a do-follow backlink so that you can rank higher.

5. Directory Submission :

Many people do not believe in directory submission anymore. But this is not entirely true because it helps you get a better ranking. It depends on how effectively you select these directories and how efficiently you select the right category and submit them.

6. Bookmarking

Social Bookmarking is another compelling way to promote the website. Here, submit your latest blog posts to top-rated bookmarking sites, such as

Slashdot
Digg
Reddit
Quora
scoopit
medium

Search engines prefer these websites more because the content is updated very frequently.

Post quality content and handle the tags properly so that your content can reach in front of the right audience.

7. Local Listings :

According to your site’s niche, choose local directories. and list your website.

There will be less competition with this, but you will be more competition locally, which is easy. Search engine robots can find and fetch your content. It helps you to reach the right people.

Mention your website in Google Local, Maps, Yahoo Local, and Yellow Pages.

Heading tags truth in SEO

Posted on April 22, 2022June 10, 2022 by Swati Shrivastava

Hello friends! In this SEO post, we will learn about the truth of Heading Tags. We will understand the contribution of these Header tags to the SEO of any website and its Benefit. We will also learn how to use heading tags in WordPress.
So let’s get started.

Read SEO related blogs here

What is the heading tag ?

Heading tags refer to the headings of different paragraphs or sections of a page. A heading separates a particular section or paragraph from the rest of the page and makes it more readable and organized. There can be up to six heading tags, ranging from H1 to H6 and forming a top-down hierarchy. H1 is at the top or most important, and H6 is at the bottom or least important.

We should use Headings in order from top to bottom. You cannot omit any heading tags in the middle of the paragraph; otherwise, it will not follow the heading structure, which is not recommended for on-page SEO. For example, the H2 follows the H1 tag, not the H3 or other heading tag.

Benefits of Heading Tags

H1 tag is the most crucial tag for web pages. Its objective is to introduce the page content and tell users what to expect from a page.
Relevant keywords in headings are essential for SEO. It helps users and search engines to read and understand your text well.
Headings indicate which parts of your content are important and how they are related. Therefore, we can say that headings are a sign that navigates the readers through a page.
Heading should be relevant so readers know what a page or section is about or what to expect from a page or section. Apart from this, it also helps get the users back on track when they are lost.

For example, what is a Sitemap, and how does it work?

So, this Heading tells Google that this page is about “what is a Sitemap and how does it work? So it increases the chances of this page ranking for that query.

Thus, Google will display this page to the right users, and therefore it helps reduce bounce rates, which helps improve SEO.

Use of header tags in WordPress

If you have a website on WordPress, by using the following methods, add the Header tags :

1) Write your article and click on add a new post for publishing.

2)After that, paste the article you have written.

3) Add header tags between all the paragraphs. For this, select the line you want to make your heading.

4)Now, change the selected line to H1tag.

Similarly, by selecting all the headings one after the other, change them to H2, H3, H4, H5, and H6 tags.

Why are H1 tags important?

H1 tags play an essential role in SEO. SEO experts consider it one of the most crucial ranking factors.Because of their size, H1’s are notable on the page and tell people about the rest of the content.

With SEO, a website can offer people a good user experience. Therefore, SEO does not stick to only technical requirements. For example, an H1 tag would not inform search engines what to display in contrast to an HTML title tag. However, it does affect user experience, which is quintessential for SEO.

SEO experts include an HTML title tag and H1 to match the user’s query typed on the Search engine.

Appropriately chosen and formatted H1 tags can notably affect how properly your content material ranks in search engines and the response that you get hold of from searchers.

Should every web page include an H1 tag?

Yes, all pages are required to have an H1 tag. However, what makes a page adequately significant to have one? There are a few minor pages where an attractive H1 heading probably won’t be essential, partly because it may be a web page you do not want to appear in search engines. Just utilize one H1 per page to structure a clear heading hierarchy.

Essential Instructions for Customizing Headings Tags

Utilize designated match words or expressions in headings; Avoid terms not pertinent to the page. For instance, you can use “About Our Icecream Shop” rather than “About” or “About Us.”
Include long-tail keywords to make the Heading more unambiguous and intriguing to the reader. Hence, it permits you to show users that they have tracked down the right page.
For example, a school items supplier might use an H1 tag such as “School items supplies,” “Where to Buy School items supplies,” or “All about School items supplies. Thus, it allows you to use keywords correctly and helps your website stand ahead of the competition.
Maintain the request for the heading labels; H1 ought to start things out on the page, followed by H2, H3.
Use Sub Headings: You can utilize the H2 tag after every 200 words or more to make a page break that makes each segment more apparent and alluring. Recall not to place catchphrases in each subheading, as this can prompt watchword stuffing.

Important tips on H1-H6

H1 – This is the first and foremost heading of your content. And this is also an essential Heading. H1 Heading is used only once in a Blog Post or Webpage.
H2 – It is used after Main H1 Heading. H2 Heading gives a sub-heading to the document. The heading is used twice in the entire content.
H3- Heading H3 is also a sub-heading. But along with this, H3 Heading is also known as Minor Heading.
Heading H3 is used 3 to 4 times throughout the content.
H4– The 4th heading is called H4. With this heading, you can divide your content into deep sections. It is used to divide a vital topic into smaller parts.
H5– With the help of H5, you can divide your content into more segments.
You can use Heading H5 5 to 6 times in the entire content.
There can be only two paragraphs in each of your headings.
And each paragraph should not exceed not more than 150 words.

Conclusion

In this blog post, I have shared what a Heading is. What are HTML Head Tags? Why is Heading Important? What is its importance in your content? What are the types of Heading Tags? And finally, helping you create the best headings for upcoming blogs. Also, I included some tips based on my experience.

I hope you liked this information. If yes, then encourage me. Please share this post with your friends. Thank you!

References :

https://yoast.com/seo-blog/

https://backlinko.com/seo-checklist

SEO

Learn Canonical Tag like A Pro

Posted on January 14, 2022June 10, 2022 by Swati Shrivastava

The Canonical Tag comes under technical SEO and is an integral part of it.

In 2009, the three big IT companies came together and introduced Canonical Tags. The main idea is to recognize the original webpage over duplication.

SEO expert or digital marketer can easily specify search engine crawlers to which page to index with canonical tags. Hence, the this tag is vital for getting ranking.

Canonical tag in SEO — **canonical tag in SEO**

What is CANONICAL Tag

The Canonical Tag ( rel=canonical element) is frequently known as the “canonical link,” and An HTML tag mentions duplicate content issues by adding the “canonical URL,” the “preferred” version of a web page. We this tag just for search engines, not for users.

It greatly helps in Optimizing Web pages. Hence very important from a Search engine optimization point of view.

How to Use the Canonical Tag?

Here is the syntax For this

In the syntax, we provide the URL of the primary or most selected web Page. This tag is present in the HTML header field.

Why do we use a canonical tag?

There are certain situations when search engine crawlers see different versions of your website.
The website’s URL can have the following versions.

https://webdigitalnmore.com/
( this one is with no www)

http://webdigitalnmore.com/
(with no SSL certificate)

https://webdigitalnmore.com/AMP
(Accelerated Mobile version)
The search engine crawlers do not use any algorithm to recognize which version is the original and preferred.

Canonical Tag Benefits

1) Assist in making you deal with duplicate content.
2) Crawlers can index web pages quickly.
3) It helps to boost web page ranking on Search engine results.

How to create and add a canonical tag to your website?

Here is a manageable and straightforward way to implement the Canonical tag.

The first thing is to find out if there is already a canonical tag added to your website because, in most themes, this tag is pre-added.

To know, press Ctrl + U to view the source code and find Canonical. If you don’t see any, then please follow the below steps :

Go to Canonical Tag Generator and submit your website link, and This will generate a Rel canonical URL.
Simply copy the entire code and paste it into the head section of your theme. We do it for coded websites.

Now, where is the head section?

Login WordPress account
Go to the Appearance section and go to theme editor, and then open header.PHP; there, you will the see area and Paste your code in between tags.
The second method in WordPress is to install a plugin called insert header and footer. Now paste your code in the head section.

How to add the canonical tag in WordPress using a Yoast SEO plugin

I am using the Yoast plugin for my WordPress website, and with this plugin, there is an option to add a custom canonical URL, your primary URL. To find the canonical URL section go to in advance tab in the Yoast plugin.

How to add canonical tag in WordPress using yoast SEO plugin

Conclusion

I hope my blog is helpful and engaging, and I tried my best to explain what canonical tag is and how we can use it on our website. It helps minimize the crawl budget as well.
Please share this article with your friends whom you think will get benefited from this article.

References

https://ahrefs.com/blog/canonical-tags/

https://en.ryte.com/wiki/Canonical_Tag

https://www.semrush.com/blog/canonical-url-guide/

Digital Marketing, SEO

What are the Keyword Types for Keyword research?

Posted on July 24, 2021August 29, 2021 by Swati Shrivastava

Keyword research is a stepping stone for creating Search Engine Optimized content and online paid advertisement.

Well-structured key term research serves as the necessary groundwork for SEO and, It helps you collect raw data to analyze further and pick up the most relevant keyphrase to get a better ranking and improve CTR.

To carry out the focused keyword research process, first, we have to find out related term ideas to your business and, then the next step is to do an analysis for search volume (i.e., how many times users do searches for that term) and competition(i.e., High, medium or low).

There is a wide range of keyword research tools that are available for free and paid versions. And All these tools work best on the same concept.

Keyword research initially requires brainstorming; in this phase, you need to create a list of ideas related to your niche—this list of keywords is entirely relevant to your business, products, or service.

There are four types of keywords:

Seed Keyword:

Seed keywords are single-word keywords and are Also known as head keywords and, there is much traffic on the search engine for seed keywords.

Let’s say, Wedding dress and wedding jewelry.

These single seed words are highly competitive. So, To target seed related terms, it is good practice to consider website ranking and traffic. That means a website must be ranking on the search engine for a long time and already driving much traffic.

Similar keywords:

Similar keywords have the same meanings, but writing is different.
Google keyword planner is free of cost tool for finding similar key terms.

For instance,
Where to buy a wedding dress
Where to shop for a wedding dress
Where to purchase a wedding dress

Long-tail keywords:

There is not much competition when we use Long-tail keywords. However, they work best if your website is new.

Long-tail Pro is the best tool when looking for long-tail key terms:
E.g.
How to choose the right wedding dress?
Ways to select the right wedding dress for your body type?
Top 5 ways to select your dream wedding
dress.

LSI Keywords:

Now, what is LSI?
LSI’s full form for Latent Semantic Indexing and These keywords are related to other keywords, logically or theoretically, For instance.

Some examples :
Seo tools
Seo full form
How does SEO work
How does the search engine works

The list of tools to find LSI Keywords:

LSIGraph: LSI Keyword Generator
Keysearch

Conclusion:

Keyword research is a time taking process. However, if used correctly, you will get the desired traffic to your website. If you are a beginner, focus on low competition and high search volume keywords.

I hope you liked this blog.

SEO

How to do Title Tag Optimization in SEO

Posted on December 18, 2020August 1, 2025 by Swati Shrivastava

Title tag optimization is the process of crafting clear, concise, and keyword-rich titles for webpages to improve visibility on search engines and increase click-through rates. It plays a critical role in SEO by helping both users and search engine crawlers understand the page’s content. An optimized title should be unique, include focus keywords, and adhere to the recommended 50–60-character limit (approximately 400–550 pixels). Avoid keyword stuffing and aim for user relevance and clarity. According to Ahrefs, well-optimized title tags can significantly improve your search rankings and traffic. As noted by the RankScience Team, “Title tags hold a lot of weight with Google and other search engines when it comes to Search Engine Optimization (SEO)” (RankScience Blog, 2023).

If you are a blogger or copywriter, you always yearn to write the most appealing title for your article to get more clicks. But do you want to know how important it is to do a Title Tag Optimization for visitors and search engine crawlers? Title tag optimization is an important step while doing On-Page SEO. In this article, I have shared covered all tips on how to optimize the title tags for search engines and make your title click-worthy and SEO friendly.

How to do Title Tag Optimization in SEO — Title Tag Optimization

So Let’s Understand What The Title Of A Webpage Is.

The title tag is present in every webpage as an HTML title tag under the head tag. In simple words, it is visible in the browser of the webpage. And when you copy the link on the browser, you copy the title.

Website Title Example :

Here is the snapshot of the website’s page in the top browser window, where you will find the title of the webpage.

There are two primary reasons for Title Tag Optimization :

1) User – You and I, as the user, look at the title first on SERPS, and with the best possible judgments on the most relatable title, we click on the link.
2) Crawler – Search engine gets strong indications from the title about the type and content.

When a crawler visits your website, there are some elements from where crawlers start crawling. The Title is the first part that gets crawled and provides clues about the content of your webpage.
As you may know, Search Engine working is divided into three processes:

a) Crawling
b) Indexing
c) Ranking

If you are a WordPress website user, you may know WordPress creates a title tag automatically based on the title of a page, and there are also other ways to make your title manually.

You may have also noticed when you share your post on social media. It shows up your title first.

Two quick way to look for a title tag or what is the value given in title tag-

1) Open the page URL and right-click and select view source. Now you can see the website’s coding; press F1 find tags. And look for the content enclosed within titles. This is also called HTML Title Tags.

2) Look at the top browser window, and you will find the title of the webpage.

How to Edit your Post Title in WordPress :

1) log in to the WordPress dashboard.

2)Go to Yoast; if you have not installed it yet, Go to the plug-in section and select Add new—> Type Yoast SEO—> Install.

3)Go to Post and select the post where you want to change the title.

4)Scroll down a bit, and under Yoast SEO, you will see the edit snippet box.

5)Now click on Edit Snippet.

6)In the Snippet preview, there are three main things that you can edit –

SEO Title – The unique title of your webpage. Here also known as WordPress SEO Title.
Slug – Slug is the URL of your webpage. Also, know as Permalink.
Meta Description – A short and well-thought summary of your webpage or post.

Follow 11 Rules to create SEO friendly Title for your next blog :

1) Every page of your website( home, about us, and all other pages should have a unique title.

2)Every page title should be different from other page titles on your website.

3)The web page title should be exceedingly relevant to the content of your page.

4) To prepare your title for a better user experience and higher CTR, many SEO experts use the standard guidelines for title length between 400-550 pixels. As the Radd Interactive SEO Team notes, “Title tags between 15 and 40 characters actually have an 8.6% higher CTR compared to title tags outside that range” (Radd Interactive Blog, 2023).

Title Tag Length tools

5) Below are the links to websites where you can check your blog’s title length.

ToTheWeb

WEBYURT.COM

6)Always include your focused keywords in the title. It is easier for both users and search engine crawlers to recognize or acknowledge the content. Hence, it provides a better understanding of content and improved CTR.Research by Jordan Digital Marketing shows that “Google truncates long titles to highlight key info and clean up the SERP. It’s recommended to keep your title tag length below 60 characters, or you risk the algorithm taking out the excess” (Jordan Digital Marketing Blog, 2022).

7)A good title always draws user attention. It is highly essential to capture the user’s interest with quality content.

8) Now, Some rules to follow for SEO friendly URL of webpages:

Once you are ready with the post title, optimize the URL.
1)Make it short
2)Descriptive as much as possible
3)Add Focused keywords

9)Creation of title based on the exact match is considered bad practice as per the Google Rank Brain Algorithm.

10)Use long-tail keywords as an element or portion of your title.

11)Research and analyze your competitor’s title based on your target keywords. Google always show different title on Top 10 results. So try to create the other title as your competitors.

FAQs

1. What is heading tag optimization?

Using proper headings such as H1, H2, and H3 in your content is essential. This practice helps Google better understand the topic of your material.

2. What is an example of a title tag?

Example: <title>Best Laptops Under ₹50,000 in India – 2025</title>

It’s the blue clickable link you see on Google search.

3. How to create SEO friendly title tags?

Incorporate your main keyword naturally into the title. Ensure it is under 60 characters, clear, and engaging.

4. Does the title tag affect SEO?

Yes, it tells search engines what your page is about.

A good title can also increase your clicks from Google.

5. What is a title optimization tool?
It helps improve SEO titles using keywords and structure. Examples: Yoast SEO, SEMrush, Moz.

6. Are there free tools for title optimization?

Yes, tools like SERPsim and Portent’s Preview Tool are free.
Yoast SEO also offers title optimization for free.

7. What is meta tag optimization?

It includes optimizing title, description, and robot tags.
Helps improve visibility and indexing on search engines.

8. What are some good title tag examples?

Example: Best Skin Care Products in India | Organic & Natural
It includes the keyword and clearly describes the page.

9. Can image title and alt text be the same?

Yes, but it’s better to keep them slightly different.
Alt text helps SEO; title gives extra context on hover.

Conclusion

The title is an essential factor in SERP ranking and to get more clicks. Focus on adding keywords, Optimal title length, and try to use special characters.As Ethan Lazuk emphasizes, “One of the lowest-hanging fruit opportunities I find in SEO audits tends to be optimizing title tags” (Ethan Lazuk Blog, 2023).
Create an appealing and SEO optimized title with the help of the tips mentioned above.

I hope you liked this article.

References :

SEO

What is Sitemap, and how does it work?

Posted on October 2, 2020August 4, 2021 by Swati Shrivastava

In this article, I would like to discuss a Sitemap and its usefulness in search engine optimization. Here we will learn the importance of a sitemap, what is the size of an XML sitemap, and how to a create sitemap.

If I have to describe a Map in words, I would say a tool to make you reach point A to Point B. Today, I am going to talk about the map, but this is for the website. Hence, It is called a Site Map.

Whenever a website owner creates a website or adds a new blogpost; Search engine crawlers/bots come over the website; Crawlers start scanning all pages to gather information and, based on content types, start indexing in databases. Whenever you type in something on the google search bar, it starts showing the list of top relevant websites.

A good Search Engine Optimization(SEO) practice says it is always a great idea to help crawlers find routes that lead to every page of your website to improve ranking on SERP. In this way, the crawler’s job will get must easier and faster.

Importance of Sitemap

1)Sitemap helps to get your page indexed by Search Engine.
When you have a new website or a new blog, it is evident that the number of backlinks is challenging to acquire. In that case, site map submissions can help to get noticed by search engine bots.

2)In the case of older websites, Whenever a new post is updated, any changes made, and when a new site map is submitted to the search console, it sends a signal to search engine crawlers for the latest updates, and thus it gets indexed and ranked.

Suppose two persons are heading towards Jungle; one is carrying a map in hand. The other is walking without any plan and thinking that finding routes is easy when asking directly to people passing by; This process is time-consuming and doesn’t guarantee the destination. The same happens with the crawlers. Without sitemaps, crawlers could miss out on any crucial page of your website, and that page will never show up in search engines. Hence, Sitemap has become essential in technical SEO.

Sitemap File Size

The Sitemap file size max limit is up to 50 MB or 50000 URLs in numbers. In the big websites, if this max out, then alternatively, a long listing file can be divided into small listing files to create multiple sitemaps.

A simple way is to create a sitemap index file containing all the sitemaps list and submit it to the Google Search Console.