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SEO

Local SEO for Moving and Packing

Posted on June 17, 2022November 8, 2022 by Swati Shrivastava

Local SEO optimizes your website for a specific area, thereby increasing its local visibility. This article is just for you if you own a local business for moving and packing. Here, I will cover all the information about Local SEO for Moving and Packing Services.

Get your Moving and Packing service website up in search engine rankings and more likely to

rank in the search queries made by local visitors. So optimizing a business website is a must so people can search you online.

Table of Contents

Here are the steps to implement Local SEO for Moving & Packing business :

Optimize your website Moving & Packing business Home Page

a)Mention NAP listing ( Name, Address, Phone number) on your home page because the home page is the first place visitors and search engine crawlers visit.

b) Provide your full address, including Zip code, state, country, email, and fax number.

c) Add the Call Now button on Home Page and other pages. For example, a call now button plugin for WordPress websites is available; install it and activate and enter your phone number.

e)The critical note on NAP( Name, Address, and phone number) is that it should be consistent throughout your website’s page. Use the Footer that is the Bottom area of web pages to put NAP details.

f) Mentioning all your services together on one webpage is tempting; avoid doing so. Instead, create a dedicated page for each service you offer and provide the navigation links of those pages on the home page.

g) Embed a contact form for prospects to reach out to you. Sometimes people search for moving services in free time like evening or night. So it is vital to have a contact form or get a quote form so that you can email your pricing or contact them.

Google Map Submissions for Local SEO for Moving & Packing business

Google Map Submissions are the most important for local SEO for Moving and packing businesses.

The website contact page is where to add Google Maps, and Google bots can quickly identify your business locations.

With the MapPress Easy Google Maps plugin, you can do it if you have a WordPress website.

1. Go to Google Maps

2. Enter your address and select the Shared and Embed Map option.

3. You will see the pop-up window; click Embed Map, copy the code and paste it to your website.

Use your business location in your content.

Using Location-based keywords sends a signal to search engines for local ranking—for example, Moving and Packing Service in (City Name),(City name)home-movers, furniture movers(City name), Office Movers in (City name).

Create concrete and relevant logo design block to put on the Logo field.

It’s an excellent help for search engine bots to understand your content. Here is an article for logo creation guidelines. The logo is something that represents your business and serves the purpose of branding.

Always use the image alt tag when uploading any image on the website. Images are vital for any business. So put as much as images as possible.

Client Testimonial

Create a testimonial page on your website to showcase client testimonials. It positively affects your business.90-95% of prospects read reviews before buying any service in today’s era. It is a mandatory task in local SEO for the Moving & packing services.

Add FAQ page Local SEO for Moving and Packing.

A frequently asked page is most important for Local SEO for Moving and Packing businesses. This page should cover all the most obvious practical service-related questions and answers. For example –

Questions related to moving

Disassembling and reassembling furniture, Canceling or changing moving dates,
How many weeks before a person should book a moving date
Include and mention the list of items that you do not move while moving.

Local Moving and Packing Search Words

The critical point is that keywords should be relevant to Local Buyers to do Local SEO. Google’s Keyword Planner filters keyword searches by location, so you should have an idea of the popular search terms for your area. These search words should appear in your site’s meta description, content, and URL.

Here are ten more ways to do by which you can make your Local Search Engine Optimization successful.

1. Create your account on Google Business Profile

The most effective way is to rank high on Google Maps and optimize Google Listing for visibility in Google Search Local Results. You will need a Google Business Profile account associated with your profile.

2. Review Customers Review regularly

Reviewing and answering your customers’ reviews gives your business a new height. Optimizing Google My Business Profile encourages more local buyers to buy from you. A recent local consumer review survey shows that 90% of customers trust online reviews as much as personal recommendations.

3. Writing blog posts about local news, activities, or events. Make videos about Local Points that are related to your business.

Create Area Specified Webpage on your website with High-Quality Local Content.

4. Online Moving and Packing business Directories and small online directories are essential. Today, there are websites such as

5. Link Building- Link building is backlinks pointing to your site. Link signals are the most critical factor for local organic results.

Ranking Factors of Local SEO for Moving and Packing

On-Page SEO Techniques
Presence on Social Media
Quality and Relevant Backlinks
Google Business Profile
Citation Signals
Website Review
Presence on Social Media

Checklist for Moving Companies Local SEO

When optimizing our website for Local SEO, we need to make a checklist, which helps us in Local SEO Audit; include the following points.

Keyword search (Read more about Keyword research)
Creating a Mobile-Friendly Website
High-Quality Engaging blogs
Title tag and meta description
Image optimization (Read more about Image Optimization)
Connecting Google Maps to Contact Page
Updating Google Business Profile Page and mentioning Open and closing hours and holiday dates.
Including Structured Data Markup
Updating Public Citations
Social Profiles to build trust

Conclusion

There are numerous ways to implement Local SEO for Moving & packing and get beforehand of competitors.

An SEO-optimized website benefits you while benefiting others. And assist you in higher Google rankings. So it’s a win-win.

Be sure to audit your website, follow the above tips, make the required changes, and create a website that brings you the visitors you want.

References :

https://moz.com/blog/category/local-seo

https://ahrefs.com/blog/category/local-seo/

Digital Marketing

What is Google My Business?

Posted on June 9, 2020October 6, 2020 by Swati Shrivastava

Today’s world is living in the Digital Era. Digitalization is entering into every nook and corner. Anything you need is convenient and available at your door with just following few steps online. Even small businesses are coming forward to make their presence online. In present scenarios, every small business taking one step ahead to be in the race of online and gain a victory over their competitors. An online presence of having a company website and business pages on social media platforms makes your company look trustworthy.

To keep these things into consideration, Google launched a tool called Google My Business to help all small and midsize companies grow online. It allows customers to find the Company address, phone number, website, photos, etc.

For being successful in business, people would always like to appear in the Search engine, local directories, and review sites. The most popular tool for local companies is Google My Business(GMB), Also known as Google business listing or Google local listing. It is available free. Continue reading “What is Google My Business?” →

Google Search Console: The How-to Guide

Posted on June 7, 2020October 6, 2020 by Swati Shrivastava

As we all know that when we look for something on the internet, we type in the search bar and the list of top-ranked sites will be shown. But how Google knows about all relevant sites? So, here an online tool comes into the picture, which is known as Google Search Console. This tool informs google about your website, ownership, and its content.

Driving traffic to your website or blog is an essential function of SEO, and its ultimate goal is to get conversions from traffic. This whole process is time and effort taking at the same time. Since SEO is a vast and ongoing process; Google Search Console helps you to know how well your SEO strategies are working out, how your website is performing on the search engine, what it’s ranking, and all user-related information.

Formerly, It was known as the Webmaster tool. You can consider it as a significant player of the website/blog’s search engine ranking background. Once you gather all search engine ranking related information in Google Search Console, you can fix any website issue as well. Google Search Console is being used by almost every digital marketers around the globe. The reason behind they know how big of lasting imprints a well-designed and optimized website can make.

Here is an array of things that can be done with Google Search Console:

Sitemap submission
Integration with Google Analytics
Source of web traffic
Search terms that visitors are using frequently
website’s Top performing pages
Devices that visitors are using
Complete list of backlinks
Finding broken links
Mobile usability
Fixing website error

To verify your website on Google Search Console, follow the below steps-

Go to Google Search Console setting and click on verify details.
There are few methods to verify and choose any one of them.
Once you complete any of one method, you will be provided a code that you have to paste within the section and click on the verify button.

Domain Name Server verification method is the easiest one to verify your website. Follow the below steps-

Add Property-Go to add a property.
Add domain name-Type your domain name.
Click on continue
The next page is the DNS record page,
Instruction for – select your DNS provider name
Leave the txt record copy section and move forward to click on start verification.
To complete the verification process, the domain name provider login page will be shown, where you are requested to log in with the correct id and password.
An authorize page will get open, click on the allow button, and now your domain name is added to google search console.
You can recheck it with the property check option.

I hope you enjoyed reading this article. Thank you!

Digital Marketing, Google Ads

How to choose the right keywords for an upcoming ad campaign?

Posted on February 29, 2020October 6, 2020 by Swati Shrivastava

In the world of advertising, KEYWORDS are a steppingstone for success. Choosing the right keywords for a campaign is the very first and most crucial step.

Source: webdigitalnmore.com How to choose the right keyword

There are two types of keyword research-

1)Offline – where you discuss it with your peer and clients to understand searcher’s intent and then make a list of best-aimed keywords. It does involve a lot of brainstorming.

2)Online– where you take the help of widely available keyword planners.

Google Ads, 4 Match Types are available-

Broad match type
Exact match type
Phrase match type
Negative keyword

Broad Match Type

It is the default available setting.
As the name suggests, it can relate your ad to broad categories of the audience, which drives massive website traffic.
It includes exact, relevant, misspelled, synonym, and variation searches.
There is no need for any symbols to select this option.

For Example, let us assume you have a dealer website and you sell All Chevrolet vehicles. So, you can choose the keyword “Chevrolet.” But when a user searches for Chevrolet for rent, your ad will show up. Although at some point in time, this strategy looks profitable as a result, you will start losing users, and the reason is not getting what they are looking for.

As a higher number of users get exited from your website, the quality score starts getting affected and resulted in low ad ranking.

List of the cases where broad match type option can be used-

When the advertiser has the right amount of budget in place for the advertisement.
Considering the keyword search volume, if it is low and you are willing to do an experiment as to how it is going perform for the next couple of days, how much traffic does it drive to the website and the percentage of conversions you received.
If received conversions are not up to the investment, it will not fulfill the business goal.
The ad is relevant to the landing page. Targeted keywords should be used on the landing page so that it looks appropriate, and the user doesn’t feel cheated.

Broad Match Modifier

This match type option can be used for adding more words before, after, or in between to your set keywords by using the (+) symbol.
No misspelling or synonyms included.
For Example, your keyword is a wedding dress; then, in this combination pattern, it would be +wedding dress, wedding dress+ and wedding + dress.
When users search for a spring wedding dress, online wedding dress, white wedding dress, or any combination like this pattern, your ad will get triggered.

Exact Match type

This option is useful when your team does rigorous market research on potential customer’s requirements and their search intent. Based on that collected and analyzed data, your team comes up with sure shot keywords need to be targeted.

An exact match should be placed within [] square brackets symbol.

This match type is known as the most effective and sure-shot method. Usually opted when you have a low budget.

Exact match guarantee Return on Investment because your ad is being displayed to potential audience and mostly get relevant clicks.

For Example, [Wedding dress ] is an exact match keyword. If someone is looking for a blue wedding dress, your ad won’t get displayed.

If someone search for the exact term as a wedding dress, the ad doesn’t show up. For a Wedding dress, your ad will be displayed.

Phrase Match Type

The phrase match keyword is indicated by the “ “ quotation symbol.

In this match option sequence of words, matter a-lot for Example. Baby dresses are a targeted keyword. In this case, the ad will show up for Baby dresses online; Baby dresses Summer, Winter Baby dresses, and so on combinations.

The cases where it doesn’t work like Baby blue dresses, Baby winter dresses. That means the sequence of targeted words cannot be changed. If It remains the same, your ad will show up.

This match option doesn’t include misspelled and synonyms search queries.

Negative Keywords

Why is it essential to have a list of Negative keywords while creating an ad campaign?

So, your ad would not appeal to people who are not your potential customers.

For Example, your ad campaign is for baby products but not relevant for people searching for the baby photoshoot.

Identifying negative keywords means that someone clicks on your advertisement because It is relevant to their search intent. Your ad is what they are looking for.

I hope you enjoyed reading this article. Please leave a comment if you have any questions.

Digital Marketing

About the Author

Posted on February 29, 2020May 2, 2023 by Swati Shrivastava

Welcome to Web Digital N more!

I am Swati, an Engineer and a Software Marketer. After completing MBA in ITM (Information Technology and Marketing), I worked with a multinational firm. Currently reside in Michigan, United States.

I am a mother and genuinely love this motherhood phase. I enjoy writing, traveling, and learning about new technologies.

In my opinion, every tool and technology has its season; hence, it is essential to keep learning and stay updated.

Web Digital N more is all about Digital Marketing. This website is my project after learning Search engine optimization strategies and digital marketing. Here, I share my learning, tips, and tricks on topics such as Search engine optimization, Google ads, Facebook ads, Google Analytics. All my blogs would help aspiring digital marketers. After all, everything is getting digital, so why to stay behind.

Thanks for taking the time out to stop by and reading. I hope you all enjoyed it!

Uncategorized

Reverse Engineering an SEO Strategy: A Step-by-Step Guide

Posted on May 12, 2025July 22, 2025 by Swati Shrivastava

Reverse SEO is a strategic form of online reputation management focused on demoting harmful or unwanted search results rather than boosting content. By creating and optimizing positive content, building high‑authority backlinks, claiming social and business profiles, and disavowing harmful links, it pushes down damaging entries in search results. According to Reputation Sciences, reverse SEO “involves managing online reputation by addressing unfavorable content and promoting positive visibility.”

Reverse engineering an SEO strategy means looking at the strategies of sites listed on Google’s first page. You can do the same by analyzing their approach and boosting your SEO performance. Reverse engineering helps you learn new strategies to gain more visibility for your website online.

1. Find Your Competitors: The Starting Point for Reverse Engineering

Step one in reverse engineering an SEO plan is discovering your competition. They are the sites ranking for the exact keywords you want to rank for. Learning about who’s vying for attention on a subject helps you begin to learn their tactics for ranking high. Google Search, SEMrush, or Ahrefs can be used to figure out what sites rank for your target terms.

Tools to Use:

Google Search: Manually look for your target keywords and determine which rank high.

SEMrush or Ahrefs: Use these tools to examine your competitors’ strategies in depth and learn what works for them.

2. Evaluate Their Content Strategy: What’s Behind Engagement?

The second step is to dig deep into your competitors’ content. Quality content is usually the foundation of effective SEO, and seeing how your competitors are doing their content strategy is a great way to see precisely what is working in your niche.

Key Content Elements to Examine:

Content-Type: Do they utilize blog posts, videos, infographics, or other types of content?

Content-Length: Is their content long-form and detailed, or short?

Frequency of Posts: How frequently do they release new content?

Engagement: Are users engaging with the content via comments, shares, or backlinks?

Tools to Use:

BuzzSumo: See which content is getting the most engagement in your space.

Ahrefs Content Explorer: Determine what types of content work best for your competitors.

3. Uncover Their Keyword Strategy: What Are They Ranking For?

A critical aspect of reverse engineering an SEO strategy is understanding the keywords your competitors are targeting. Analyzing their keywords can uncover opportunities to improve your site’s ranking.

What to Analyze:

Primary Keywords: What keywords are they targeting, and how are they using them in their content?

Secondary and Long-Tail Keywords: Are they using less competitive, long-tail keywords that still drive traffic?

On-Page SEO Strategies: How are they employing keywords within their title tags, meta descriptions, headings, and overall content?

Tools to Utilize:

SEMrush Keyword Gap Tool: Compare your website’s keywords with the competition to identify gaps in your strategy.

Ahrefs: Verify the keyword positions of competing pages.

Moz: Analyze on-page SEO and keyword optimization techniques.

4. Backlink Analysis: Who is Linking to Your Competitors?

Backlinks are key to enhancing search engine rankings. By analyzing your competitor’s backlinks, you can see what high-quality sites link to them and discover opportunities for your link-building plan.

What to Look At:

Backlink Quality: Are they receiving links from high-authority sites in your niche?

Anchor Text: What anchor text are they employing for their backlinks?

Link Sources: Are guest posts, collaborations, or other partnerships generating backlinks?

Tools to Use:

Ahrefs or Majestic: Check your competitors’ backlink profiles for valuable link-building prospects.

5. Assess Their Technical SEO: Is Their Website Crawlers-Optimized?

Content and backlinks are important, but technical SEO contributes enormously to ranking. Reviewing the technical elements of your competitors’ websites, You can determine areas for enhancing your site’s performance by looking at some key technical elements.

1. Site Speed: Does your website load quickly? Tools like Google PageSpeed Insights can help evaluate this.

2. Mobile Optimization: Is your website optimized for mobile devices? Ensure that it provides a good user experience on smartphones and tablets.

3. Crawlability: Does the site have a clean URL structure, proper XML sitemaps, and a robots.txt file that helps search engines index the pages?

4. Secure Website: Is the site HTTPS secure?

Tools to Use:

Google PageSpeed Insights: Measure site speed and identify where improvements need to be made.

Google Mobile-Friendly Test: Check if the site is ready for mobile consumers.

6. Social Media Signals: How Are They Using Social Platforms?

Even though social signals won’t directly affect SEO rankings, social media has the power to drive traffic, enhance brand recognition, and indirectly contribute to search rankings. By observing how your competitors leverage social media, you can learn ways to increase your social presence.

What to Look For:

Social Media Platforms: Which platforms are most active (Facebook, Instagram, LinkedIn, Twitter)?

Engagement Levels: How many likes, shares, and comments are they receiving on their posts?

Content Promotion: How are they promoting their content across social media channels?

Tools to Use:

BuzzSumo: Track social media engagement around competitor content.

Social Mention: Monitor social signals and mentions to understand how your competitors leverage social media.

7. Applying the Insights: Put Your Reverse-Engineered Strategy into Action

Now that you’ve done your competitor’s SEO analysis, it’s time to put your findings into action. Begin by enhancing areas where your competitors are strong and find areas where you can fill gaps to surpass them.

Key Steps to Implement Insights:

Enhance Content Quality: Develop better-quality, more comprehensive content that captures keywords your competitors overlooked.

Optimize Technical SEO: Make your website faster, mobile-friendly, and crawlable.

Build Backlinks: Concentrate on getting good quality backlinks from the same sources that your competitors are already receiving.

Boost Social Media Strategy: Increase traffic to your site by being active on social media platforms and responding to your fans.

8. Measure and Track Your Progress

SEO is an enduring game, and keeping a watchful eye on your performance is key. Employ Google Analytics and Google Search Console to check on your website traffic, ranks, and audience interactions. Plan on adjusting your approach as you accumulate more intelligence and information.

Metrics to Keep an Eye on:

Organic Traffic: Is your site being viewed more by search engines?

Keyword Rankings: Are you on top of your target keywords?

Backlink Development: Are you gradually building quality backlinks?

Conclusion

Reverse engineering an SEO plan is a strong method for increasing your website’s ranking and visibility. You can learn valuable information and implement it on your website by reviewing your competitors’ content, keyword strategies, backlinks, technical SEO, and social media signals. Remember that SEO is a continuous process; ongoing optimization will keep you ahead of the competition.

Ready to begin reverse-engineering your SEO strategy? If you require assistance analyzing your competitors or optimizing your website, I am here to help you enhance your SEO performance and attain better search engine rankings.

SEO

Link Rot in SEO? And How I Fixed It Without Coding

Posted on May 8, 2025May 9, 2025 by Swati Shrivastava

Table of Contents

Statistics about Link Rot?

67% of websites have broken links (Ahrefs study):

Ahrefs blog on broken links

Broken links account for a loss of up to 75% of referral traffic (Search Engine Journal report):

Search Engine Journal article on broken links losing traffic

Fixing broken links can boost your ranking: Regularly cleaning up broken links can actually improve your SEO rankings, as it boosts both user experience and crawlability. A study by Backlinko shows that user engagement is a key factor for SEO, and ensuring a smooth experience with no broken links can contribute positively to ranking.

Backlinko article on SEO signals

What Is Link Rot?

Have you ever clicked a link on a website and seen this message? “404 Page Not Found”

That means the link is broken — the page is either deleted or moved. This is called Link Rot.

Link rot can happen to:

Links you added on your website (outbound links)
Links from outside websites pointing to your site (backlinks)

Just like food goes bad over time, your website links can also “rot” if no one checks them.

Why Broken Links Hurt SEO

I used to ignore broken links, thinking it was not a big deal. But then I learned how much they can hurt SEO:

You lose the trust of Google and visitors
You lose traffic if people can’t open pages
You lose authority when backlinks point to broken pages

Even if your content is excellent, link rot can slowly pull down your search rankings without warning.

How I Fixed Link Rot (With No Coding)

When I found out my site had broken links, I got worried. I’m not a developer. But then I found a few easy tools that helped me fix everything — step by step.

Let me show you how I did it.

Step 1: I Scanned My Site Using Screaming Frog

Tool used: Screaming Frog SEO Spider

Goal: Find broken links (404 errors)

How I did it:

I downloaded the free tool from screamingfrog.co.uk
I opened the app and entered my website URL
Clicked “Start” and waited for the crawl to finish
I went to the ‘Response Codes’ tab and selected ‘Client Error (4xx).’

This showed me a list of all the broken outbound and internal links on my website.

Step 2: I Fixed Those Broken Links

For each broken link, I did one of these:

Replaced it with a working page
Removed it if no replacement was found
If it was my own page, I set a 301 redirect to a similar page

This fixed the user experience and helped Google trust my site again.

Step 3: I Checked Lost Backlinks Using SEMrush

Tool used: SEMrush – Backlink Audit

Goal: Find other websites linking to my broken pages

How I did it:

I created a project in SEMrush
Went to the Backlink Audit tool
Checked the “Target URL Error” section
It showed me which backlinks were pointing to 404 pages on my site

These were lost backlinks I didn’t even know I was losing.

Step 4: I Recovered Backlinks Using Redirects

When SEMrush showed me which backlinks were broken:

I redirected those old broken URLs to similar live pages
If the backlink was very valuable, I emailed the website owner and asked them to update the link

This helped me recover the authority and traffic I had lost silently.

Step 5: I Now Do Link Checks Every 3 Months

Just like we go for regular checkups, I now check my site links every 3 months.

I keep a Google Sheet with:

Broken links found
Action taken (redirected, replaced, or removed)
Tool used
Next check date

This small habit keeps my site healthy and more trusted by Google.

Final Thoughts

Broken links can hurt your SEO. The good news is that you don’t need to code or hire a developer to fix them. With some curiosity and simple tools like Screaming Frog and SEMrush, you can easily repair broken links, even if you are new to SEO. If I could do it in my first year, you could do it!

FAQ: Common Questions About Link Rot

1. What is Link Rot in SEO?

Link rot happens when links on your website or from other websites become broken over time. This can happen if a page is deleted, moved, or a website goes offline. These broken links can negatively affect your SEO and user experience.

2. What are the impacts of Link Rot?

Broken links can harm your SEO in several ways:

You lose search engine trust (Google may see your website as unreliable).
Users leave your site disappointed when they can’t open a page.
You lose valuable backlinks if they point to broken pages, which can harm your site’s authority.

3. Can Link Rot be fixed without coding?

Yes, fixing link rot does not require coding skills. Using simple tools like Screaming Frog and SEMrush, you can find and fix broken links easily by replacing or redirecting them.

4. How do I find broken links on my website?

You can use tools like Screaming Frog to scan your website for broken links. The tool will show you any pages with 404 errors (not found), allowing you to fix or replace those links.

5. How often should I check my website for broken links?

It’s a good idea to check your website for broken links every 3 months. This ensures that all links remain valid and that your site stays in good health for both users and search engines.

SEO

E-E-A-T in 2025: Build Trust & Authority for Better Rankings

Posted on March 20, 2025 by Swati Shrivastava

Table of Contents

Understanding E-E-A-T and Its Impact on SEO

With a year of experience in SaaS SEO, I realized how crucial E-E-A-T (Experience, Expertise, Authority, and Trust) is for determining search rankings. In 2025, Google will prioritize content quality more than ever. Websites that can’t establish credibility will struggle to rank, no matter how well they optimize for keywords.

So, what does that mean for you? You must build trust and authority to improve your website’s visibility rather than relying on AI-generated content or outdated SEO tricks. Here’s how you can do that.

What is E-E-A-T?

E-E-A-T is a framework that helps Google assess the reliability of a website. It consists of four key elements:

1. Experience

Google values firsthand knowledge. If you’re writing about a topic, have real-world experience to back it up. Personal insights, case studies, and hands-on examples make your content more valuable than generic articles.

2. Expertise

Your content should demonstrate deep knowledge of your niche. That means well-researched, fact-checked, and insightful writing. If you or your team hold relevant education or certifications, showcase them. It is best for EEAT.

3. Authority

Being recognized as a leader in your industry strengthens your credibility. If other trusted websites link to your content or mention your expertise, your authority in Google’s eyes will grow.

4. Trust

Always opt for HTTPS over HTTP. Users must feel confident that your website is safe, transparent, and reliable. Clear contact information, secure browsing (HTTPS), and positive customer feedback build trust.

Why is E-E-A-T More Important?

SEO is changing, and here’s why focusing on E-E-A-T will be the best for your website:

Google’s algorithms are more intelligent. Search engines now prioritize well-written, high-quality content over keyword-stuffed pages.

Read this 2025 SEO landscape and Google Algorithm updates – Found

AI-generated content is everywhere. With so much generic AI content flooding the web, originality, and authenticity are more valuable than ever.

Users demand credibility. People trust content that comes from verified experts and established brands. There is so much to read on the internet. You always feel that way when you think about why people should read your content.

Read this: The Future of SEO: Trends to Anticipate in 2025

How to Improve E-E-A-T

If you want your website to rank well, you need to prove that you’re a credible source of information. Here’s how:

1. Share Real Insights and Experience

Publish case studies, success stories, and testimonials. Utilize original research and unique data to enhance value. Provide detailed, real-world examples rather than vague advice.

2. Demonstrate Your Expertise

Create in-depth content that goes beyond the basics. Highlight the author’s credentials and relevant experience. Collaborate with experts through guest posts, interviews, or webinars.

3. Build Authority in Your Industry

Create high-quality backlinks from reputable websites. Get featured in industry publications and forums.

4. Establish Trust with Google and Your Audience

Utilize HTTPS for a secure browsing experience. Include author bios, company information, and contact details. Encourage user reviews, social proof, and testimonials from customers. Stick to Google’s Search Quality Guidelines to ensure compliance.

Case Study: How a SaaS Company Boosted Its Rankings with E-E-A-T

A mid-sized SaaS company was struggling with organic traffic despite regular blogging. They decided to focus on strategies, including:

Assigning subject-matter experts to write content.
Securing backlinks from authoritative websites.
Updating author bios with LinkedIn links and credentials.
Enhancing content transparency with case studies and verifiable references.

The results? Within six months, their domain authority increased, organic traffic grew by 40%, and their high-intent keywords started ranking on page one of Google.

FAQs

What is E-E-A-T in SEO?

E-E-A-T stands for Experience, Expertise, Authority, and Trust. Google uses these factors to assess content quality and website credibility.

What are LSI keywords in SEO?

LSI (Latent Semantic Indexing) keywords are related terms that help search engines understand the context of your content beyond exact-match keywords.

Is voice search the future of SEO?

Yes, voice search is becoming more critical. Websites need structured data, conversational content, and mobile-friendly designs to optimize for it.

Is E-E-A-T a ranking factor?

It isn’t a direct ranking factor but heavily influences how Google evaluates content quality. A strong Expertise, Experience, authority and trust presence can significantly boost search rankings.

Focusing on E-E-A-T can help you create content that stands out, builds trust, and ranks higher in search results. Credibility will be more critical than ever in 2025, so start investing in quality, authentic content today.

SEO

SEO for Travel Industry: Top 6 Tips

Posted on November 17, 2022January 23, 2023 by Swati Shrivastava

SEO for travel Industry websites is the key to helping targeting audiences find your business when they plan a trip. And ranking among the top 10 in search results will bring potential traffic you’d like to reach. This article will help you finalize the best SEO techniques and Travel SEO keywords for your travel website and learn how to use them to get your website ranked in search engine listings.

Table of Contents

Why SEO in Travel Sector?

The travel business is large and is expanding at the highest rate globally. In addition, the industry is becoming increasingly competitive daily due to the developing tourism areas and making much profit.

Companies and individual agents that offer various travel services, such as travel agencies, trekking agencies, tour operators, hotel reservations, and cruises, are included in the travel business.

The internet has made everything accessible in the current world. For example, online travel bookings are available for vacations to any country, hiking, trekking in the mountain, renting a car immediately, and even reserving hotel rooms.

These businesses must use digital marketing, SEO, and keywords to increase their online leads and sales.

These industries can benefit greatly from choosing the right keyword, pushing it to rank on the first page, and leveraging social media to establish a brand.

How does SEO fit into your current marketing plan?

A digital marketing strategy consists of five main elements:

A well-structured and optimized Website
Social media promotions
Email marketing for newsletters and offers
Local Business listings (Google Business Profile, Local Directories)
Content marketing/Blog writing

Your website is where you start online advertising and marketing efforts, and that’s where you’ll choose to begin SEO techniques as soon as you have a keyword strategy; after keyword research, you can use these key phrases in your social media promotions and email marketing& newsletters.

Using similar key phrases in your commercial enterprise listings and social media posts helps search engines see your information and offers you extra possibilities to be determined in search results.

Six tips for improving SEO for Travel Industry

1) Website Home Page Optimization – For the Home page, add the NAP listing with Name, Address, and Phone number) on your home page.

Put your full address with Zip code, state, country, email, and fax number.

Add the Call Now button or fill in a contact form button to reach out to your prospect on Home Page and other pages. Use a call now button plugin for the websites built on WordPress; install, activate, and enter your phone number.

NAP (Name, Address, and phone number) should be consistent throughout your website page. Include NAP in Footer areas as well.

2) Separate Service Page – Build a separate page for each dedicated service you provide and create navigation links for those pages on the home page. Putting all your services together on one webpage is easy but avoid doing so.

3) Local SEO– Google Map Submission is essential for local SEO for the travel industry.

The website contact page is where to add Google Maps, and Google bots can quickly identify your business locations.

With the MapPress Easy Google Maps plugin, you can do it if you have a WordPress website.

1. Go to Google Maps

2. Enter your address and select the Shared and Embed Map options.

3. You will see the pop-up window; click Embed Map, copy the code and paste it to your website.

4) Travel Stories/Blogs with Eye-catching Titles– Content marketing is essential for the travel sector. It is more important to understand the four main steps of the buying cycle: awareness, research, consideration, and buying. If your content could be better and more enjoyable, then there is no question of moving forward. So, if you have a blog, its content must be written very well because it is essential in your blog. So always try to provide better content on your blog. Type of content marketing can refer to blog posts, videos, infographics, and other original and SEO-optimized content that you produce and post.

5) Customer Reviews – Publish a testimonial page on your website to showcase client testimonials. It positively affects your business.85-95% of people read reviews before opting for any services. Local SEO is a mandatory task for a travel website.

6) Rich Snippets – Google shows search results in 3 parts. For example, title tag, URL, and meta description, there is no other information; this type of search result is called a Simple Snippet.

But if you talk about search results with Rich Snippet, you can see extra information Images, title tags, URLs, meta descriptions, ratings, and reviews. Due to this, visitors start relying more on rich Snippet websites, and visitors visit websites even after looking at ratings and reviews.

Three advantages of SEO for the Travel Industry

1. To Generate leads and increase Converting Traffic

Targeted Keywords are the primary advantage of SEO for the travel business. Everyone is aware of the significance of keywords. Therefore, choosing the right keyword can help you attract visitors who are more likely to become customers. For instance, if someone looks for “budget holiday places,” they are trying to find a place to travel that is not too expensive.

You obtain traffic relevant to what you are offering when your website is on the first page for this keyword, and there is a greater likelihood that the person will purchase the service you are giving.

2. To boost Brand Awareness

Increased Brand Value is an advantage of SEO for the travel industry. Today, brand awareness is essential for any organization, including those in the travel sector.

When someone searches for a need and your firm repeatedly pops up in their searches, they are more likely to be aware of you and are also more inclined to trust you.

In this approach, SEO can assist you in raising brand awareness, which eventually results in more sales for your business. For example, most travel agencies publish blogs to increase brand recognition and offer helpful information.

3. Less Cost than Pay Per Click

While SEO is organic, once you are featured on the search, you will get free traffic, which is currently the least expensive kind of marketing; other marketing platforms, such as Facebook Ads and Google Adwords, will cost you money to gain visitors.

For the tourism industry trying to spend less on digital marketing for the first time, this is undoubtedly an essential benefit of SEO.

Although you still need to engage SEO businesses and freelancers for this, the cost is less than it would be for any other type of marketing today because the most widely used ADS, like those on Facebook, Instagram, and Google, are now much more expensive than they were in the past.

Final Thoughts

There are several ways to use local SEO for the travel industry to outperform competitors. A website that has been optimized for SEO benefits both you and others.

It can aid in improving your Google rankings. So, it makes sense to audit your website, make the necessary changes, and produce a website that attracts people to your business.

I hope you enjoyed reading this article! To read more digital marketing blogs, Follow Web Digital N More. Also, check out my Instagram, Facebook, LinkedIn, and Pinterest page.

References:

Travel SEO Guide

How to Build Travel Backlinks in 2022 – Travel SEO

Digital Marketing

Should Digital Marketing And Sales Be Combined ?

Posted on July 7, 2022December 21, 2023 by Swati Shrivastava

Should Digital Marketing & Sales Be Combined

Introduction

This article will explain why digital marketing and sales should be combined. The reason is that The primacy of online shopping in a COVID-19 pandemic continues to develop rapidly. As a result, the perception of improving online income is becoming increasingly more important. Digital marketing is not only about the visibility of a brand but also about increasing sales and revenues. It involves on-time planning, organizing, and assisting the sales team. Hence, it is more effective and productive than traditional marketing systems. Digital marketing tools and techniques are pretty aggressive and measurable. When aligned properly, it can result in significant benefits. That’s why digital marketing and sales should be combined. It is well-known that sales are all about using marketing intelligence to convert a prospect into clients. And when it talks about marketing intelligence, nothing can beat digital marketing and its potential. So instead, it offers the best specific and creative ways to convert a cold lead into customers.

Digital marketers help salespeople identify new target markets and more lookalike audiences and help them understand interests and behavior. In addition, it indicates how digital marketing and the sales process go simultaneously. Since digital marketing and sales are interconnected, digital marketing insights from any analytical tool such as Google Analytics benefit from understanding the buyer’s purchase cycle. It also helps the sales team to develop a strategic plan to target users.

Now, the question is how to combine Digital Marketing and Sales to enhance the expected effectiveness of a company. So, the reply is straightforward; Marketers may want to recognize the metrics and essential key performance indicators so that the two departments can implement them for their interactions. Undoubtedly it demands time, effort, and assets to understand, learn, integrate, and put in force the modules; however, it results in enormous benefits.

Table of Contents

Influence of Digital Marketing on Sales

The most significant advantage any Digital Marketing can provide is driving colossal traffic. It allows you to track their activities online, like where the visitors are coming from. Analyzing and identifying their pain points.

Brand awareness is considered one of the most powerful tools in marketing. Branding can influence a customer’s thinking as they will robotically get attracted to your offerings or merchandise through it. However, the quality of a company’s service or product should always be top-notch.

Reputation building is thoroughgoing in this competitive age. Social media can make or break the reputation of any business in a few seconds. Customer grievances should be solved orderly and quickly. Slight negligence could cost you a lot. When your business starts getting negative reviews, it could repel new customers. Proper strategy planning is always on top priority to maintain market reputation.

When content material gets viral on social media is a matter of huge aspect and a dream for every business person—getting numerous comments, likes, and shares on social networks indicates a positive sign for any brand.

Companies can enhance their offerings or merchandise by interacting with their clients, sending feedback forms, discount emails, and getting reviews on products or services. Transparency is there between the commercial enterprise and customers. The clients get nicely versed with the enterprise, making a feeling of loyalty amongst them.

Marketers can track all user activity regarding which product is being added to the cart but bought. Which products are frequently purchased, how much loading time the website takes, and when is the right time to offer discounts? Once that is sorted, you may see a rise in sales.

You can use various Digital Marketing techniques to attract website visitors and amplify your sales.

Tools for Digital Marketing and Sales

Google Search Console

Google Analytics

Google Analytics Tracker is free to use where you can see all the facts associated with the website’s visitors.

Marketers will get all the records associated with the website traffic and users’ location, devices, and operating systems. Through which channel are they coming from, organic or paid.What products they are browsing and so on.

Google Ads

Google Ads is a Pay Per Click (PPC) online advertising and marketing platform that shows your commercials on the First page of Google search engine results and on the websites of your publishers.

Pay Per Click works when a user clicks on your commercials and gets directed to landing pages such as a website, eCommerce site, or any registration form, you pay money.

Facebook Ads

You must use this tool unquestionably if you choose to run your Ads on Facebook.

Using this tool, you can locate which target market will be suitable for your advertising and how to reach an audience that is most likely to convert and provide satisfactory results. If you use this platform properly, it is vast social marketing and advertising platform.

Google Tag Manager

Google Tag Manager is quite helpful for bloggers and website owners. Google Tag Manager (GTM) is a free tag management system that allows you to manage and embed marketing tags on your website (or mobile app) without modifying the code.

Website owners need tags to add to the website for adding social media sharing buttons, JavaScript, and scripts to Google analytics.

Google Search Console

Google Search Console is a tool from which we can get a better idea about a website, and its visitors, like – how many times your website gets triggered by keywords on Google, the average website’s rank website on Google Search engine result pages, How many of website’s posts have already indexed in Google.

Canva

You can create any graphics using Canva, and creating a banner as an advertisement for any social media platform has become easy with Canva.

Canva is a cloud application; that you can access with the help of the internet without downloading it.

Ubersuggest

This tool is developed by Neil Patel. With this tool, you can create free keyword ideas, content ideas, traffic, and site audits for your website or blog.

Mozbar

A free extension by Moz.

Mailchimp

It is an email marketing free tool up to some limit. And that limit is relatively high that you will not need more limits at the primary level; only if your business grows further, you may expand that limit and do more considerable email marketing in Paid format, which will prove very beneficial for your business.

Google keyword planner

Google Keyword Planner is part of Google Ads. Bloggers can use Google Keyword Planner for keyword generation and competitor analysis. This tool is also an essential tool that we employ in search engine optimization and running Google ads.

As a digital marketer, you must no longer miss out on any of these tools;

Apart from this, many other additional digital marketing and advanced tools are available in the market, which companies can use per their requirements.

Conclusion

Digital Marketers and sales professionals may need to remember that they should work hand in hand to drive more customers. Less communication may lead to lost sales, less focused leads, and poorly spent advertising dollars. When all this culminates, it leads to wasted resources and unhappy customers. Hence digital marketing and sales should be combined.

Digital Marketing

Digital Marketing Is So Famous, But Why?

Posted on May 31, 2022May 2, 2023 by Swati Shrivastava

In this blog, we will learn about digital marketing and how this field has become very important in the present and near future. Digital marketing provides a significant opportunity because, as you know that today’s time is entirely digital and technological, so a connection with this digital world can make a huge difference in anyone’s career.

The meaning of digital marketing is doing online advertising or online marketing of anything. Let’s thoroughly understand this, digital marketing means marketing and selling products and services on the Internet via electronic devices such as mobiles, laptops, and computers. Any company can market or deliver products to its target customers or audiences in a short time and efficiently. This marketing is also known as online marketing.

When a company launches a new product, they have to promote its product among people, and most people have access to the Internet. And to make a connection with people, marketing should be done on the Internet.

Table of Contents

Digital Marketing types

There are mainly six types of digital marketing, and here I have shared a short description of all six that are must know.

1. SEO (Search Engine Optimization)

Many of you must have known about this, and it is a process which, if you use it well, you can increase your webpage or blog’s rank in search engine result pages, and with improved ranking, the traffic on your blog will also increase. To know more about it, read what SEO is and how it works.

2. SEM (Search Engine Marketing)

This strategy is a paid version of marketing to drive traffic to your website; it means getting traffic by paying money. First, you have to select a keyword for your blog to rank on this keyword. That means you have to pay a Bid, i.e., money, and then your post will start ranking at number one to drive traffic. You can do it on any search engine such as Yahoo, Google, or Bing.

3. Pay per click – An internet Marketing where the advertiser pays some money every time their ad clicks.

4. Content Creation – Content Writing is also an excellent strategy in Digital Marketing; we write content or post on a topic or any product and publish it on the Internet by creating a website or blog. After creating a post, you can also publish it on social media such as Facebook, Twitter, and Instagram. It is a way to attract targeted traffic to your website.

5. Affiliate Marketing – Affiliate marketing is a process of earning a commission by promoting another company’s products; let’s understand it a little better; affiliate marketing is a process in which you promote third-party products on your website or website blog. Then, when people buy those products, you get a commission of that product because you have helped sell the product. In this way also, you can grow your business.

6. Email Marketing – Email marketing is a very effective strategy in digital marketing. In this, we send emails to our audience and customers and develop a good relationship. Let’s understand this a little better; email marketing helps to connect with the audience, and with the help of this, we can also promote our brand and products. There are many other benefits of email marketing, such as promoting our products; we can also share recent company news, success stories, and upcoming events.

Benefits of Digital Marketing

1. Universal Reach: With the help of digital marketing, you can make customers all over the world. It is almost impossible to do the same thing with the traditional marketing channel. In conventional marketing, you have to be physically present in that country.

2. Build trust – With the help of digital marketing, you can easily win people’s confidence when people see that your brand is also present online, their trust increases.

3. Minimum expense – Online marketing is more economical than traditional marketing. If you own a small-scale or mid-size business with limited resources, you can start marketing independently in your free time. For this, you may want to learn and implement SEO strategies.

4. Track and Measure your Result – It is pretty easy to measure the result of digital marketing. For this, you can use some tools like Google Analytics.

5. Time-saving – Time is the most precious thing, and another best advantage of digital marketing is that it saves time. For example, you can find out in a short time how many visitors you have on the store or your website, how much conversion rate was there, and how many subscribed to your email newsletter a few minutes.

6. Reviews and Rating – This is a critical point in business. Feedback means to give a review of a product, how the product worked, whether it was good or not, what the defect in the product is, and if it is known, then doing business and improving the product becomes simple.

Through feedback, you come to know whether people benefit from your product or not, and with the help of digital marketing, it becomes effortless to find out because a business will run when people know about it.

How and from where to learn digital marketing?

There are many ways to do digital marketing. You can pursue it online and offline; The only difference between online and offline is that you may have to spend money opting for offline classes and go to the coaching center. However, many online platforms where you can get the course completed even for free.

I have mentioned some of those online platforms, and you can check them once.

https://learndigital.withgoogle.com/

https://academy.hubspot.com/courses/

Conclusion

I have shared all about Digital Marketing, its benefits, from where and how you can do its course. I hope you like this article, and If you have found this exciting and informative, do share it with your friends. Also, feel free to connect me with on Instagram, Facebook, and Quora and provide your suggestion and feedback.

Digital Marketing, SEO

How To Increase Website Traffic

Posted on May 4, 2022June 10, 2022 by Swati Shrivastava

Working on how to increase website traffic is exciting. In this blog, You will learn about different ways to expand website traffic organically.

As mentioned above, there are various free techniques to increase organic traffic to your website.

Before we start,what organic means regarding web indexes. Organic is any technique that doesn’t require money to drive traffic to your website.

When people come to your website, search engines count it for giving ranking to your web page. So, for example, if you have a Flower shop, you could increase website traffic by putting an advertisement for your store on other platforms online.

Natural and excellent traffic is characterized by guests who come to your site and remain for some time. They come to read the content, understand it, and take action on special offers.

For organic traffic,We should definitely explore a few things you can do to build the volume of valuable audience your website is getting for nothing!

The way to expand web traffic is through site improvement by Optimizing your site so that web search crawlers can appropriately follow it and give that information directly to readers.

Other than SEO, you can opt for different strategies to fast drive traffic to your website.

The following are a couple of organic traffic techniques you can undoubtedly use to increase website traffic.

1. Social Media :

Many of you will know that we do not get quality backlinks through social networks, and it does not directly make any difference in our SEO ranking.

However, If you wish to accelerate website traffic, Social Media Platform will be functional for you. Also, you can generate good quality Social Share Links through Social Media. It directly does not affect your ranking but is dramatically vital to get traffic to your website fast.

Popular Social Media Sites :

Youtube
Instagram
Pinterest
Facebook
Twitter
TikTok

How to increase website traffic - Web Digital N More — Increase website traffic through social networks

2. Use the right hashtags for growing traffic and leads :

Hashtags are an essential piece of social networking platforms and help increase traffic for websites. Every social media has its hashtags, so when somebody is looking at their feed on social media site, they’re probably going to see posts with similar hashtags on different media. Hashtags coordinate content by making an authoritative mark. For example, finding SEO content using #SEO is quick and easy on Instagram.

Hashtags permit clients to find and follow posts easily. Hashtags additionally assume a part in website improvement (SEO), making them significant for broadcasting on the internet.

Google system analyzes hashtags and their popularity to determine how frequently people use them. Regularly used hashtags will be more popular, ranking high on Google’s search engine result pages.

Use relevant, short, and easy-to-understandable hashtags for your post. For example, target your business location, brand, and brand slogan by using hashtags.

Here is the list of hashtags example that will help to promote your social media posts:

#digitalmarketing tips (for giving digital marketing tips)

#SEO( to target anything related to SEO)

#hairspaindelhi(to target hair spas in Delhi city only)

#hairspaservices(to target Hairspa services)

#hairspatreatment(to target hair spa services or treatment)

#hairspa(to target hair spa services)

3. Guest Blogging :

Guest Blogging is the High-Quality do-follow backlinks in the most efficient off-page SEO techniques to create Backlinks.

In this, you have to publish your written blog on someone else’s website.

For this, you will have to find out which website gives a guest posting facility on its website.

There are many ways, out of which I will tell you some.

Through Facebook: You will find it very quickly on Facebook people doing guest blogging on their website. You have to search “Guest Blogging Group” on Facebook. And by joining those groups, you can ask and enter your post.

So people who accept guest blogging on their website will contact you, and you can easily publish your content on their website with a link to your website or blog post—this is a great way to increase website traffic.

4. Forum Blogging :

Find the proper forums online related to your niche to connect with those communities. Then, reply to those threads to stay active, answer the questions of the users, as well as offer advice if needed. This technique will help you build a good reputation in your niche, and people will consider you an expert.

Try that to join Do-Follow Forums; you will quickly get a do-follow backlink so that you can rank higher.

5. Directory Submission :

Many people do not believe in directory submission anymore. But this is not entirely true because it helps you get a better ranking. It depends on how effectively you select these directories and how efficiently you select the right category and submit them.

6. Bookmarking

Social Bookmarking is another compelling way to promote the website. Here, submit your latest blog posts to top-rated bookmarking sites, such as

Slashdot
Digg
Reddit
Quora
scoopit
medium

Search engines prefer these websites more because the content is updated very frequently.

Post quality content and handle the tags properly so that your content can reach in front of the right audience.

7. Local Listings :

According to your site’s niche, choose local directories. and list your website.

There will be less competition with this, but you will be more competition locally, which is easy. Search engine robots can find and fetch your content. It helps you to reach the right people.

Mention your website in Google Local, Maps, Yahoo Local, and Yellow Pages.

Heading tags truth in SEO

Posted on April 22, 2022June 10, 2022 by Swati Shrivastava

Hello friends! In this SEO post, we will learn about the truth of Heading Tags. We will understand the contribution of these Header tags to the SEO of any website and its Benefit. We will also learn how to use heading tags in WordPress.
So let’s get started.

Read SEO related blogs here

Table of Contents

What is the heading tag ?

Heading tags refer to the headings of different paragraphs or sections of a page. A heading separates a particular section or paragraph from the rest of the page and makes it more readable and organized. There can be up to six heading tags, ranging from H1 to H6 and forming a top-down hierarchy. H1 is at the top or most important, and H6 is at the bottom or least important.

We should use Headings in order from top to bottom. You cannot omit any heading tags in the middle of the paragraph; otherwise, it will not follow the heading structure, which is not recommended for on-page SEO. For example, the H2 follows the H1 tag, not the H3 or other heading tag.

Benefits of Heading Tags

H1 tag is the most crucial tag for web pages. Its objective is to introduce the page content and tell users what to expect from a page.
Relevant keywords in headings are essential for SEO. It helps users and search engines to read and understand your text well.
Headings indicate which parts of your content are important and how they are related. Therefore, we can say that headings are a sign that navigates the readers through a page.
Heading should be relevant so readers know what a page or section is about or what to expect from a page or section. Apart from this, it also helps get the users back on track when they are lost.

For example, what is a Sitemap, and how does it work?

So, this Heading tells Google that this page is about “what is a Sitemap and how does it work? So it increases the chances of this page ranking for that query.

Thus, Google will display this page to the right users, and therefore it helps reduce bounce rates, which helps improve SEO.

Use of header tags in WordPress

If you have a website on WordPress, by using the following methods, add the Header tags :

1) Write your article and click on add a new post for publishing.

2)After that, paste the article you have written.

3) Add header tags between all the paragraphs. For this, select the line you want to make your heading.

4)Now, change the selected line to H1tag.

Similarly, by selecting all the headings one after the other, change them to H2, H3, H4, H5, and H6 tags.

Why are H1 tags important?

H1 tags play an essential role in SEO. SEO experts consider it one of the most crucial ranking factors.Because of their size, H1’s are notable on the page and tell people about the rest of the content.

With SEO, a website can offer people a good user experience. Therefore, SEO does not stick to only technical requirements. For example, an H1 tag would not inform search engines what to display in contrast to an HTML title tag. However, it does affect user experience, which is quintessential for SEO.

SEO experts include an HTML title tag and H1 to match the user’s query typed on the Search engine.

Appropriately chosen and formatted H1 tags can notably affect how properly your content material ranks in search engines and the response that you get hold of from searchers.

Should every web page include an H1 tag?

Yes, all pages are required to have an H1 tag. However, what makes a page adequately significant to have one? There are a few minor pages where an attractive H1 heading probably won’t be essential, partly because it may be a web page you do not want to appear in search engines. Just utilize one H1 per page to structure a clear heading hierarchy.

Essential Instructions for Customizing Headings Tags

Utilize designated match words or expressions in headings; Avoid terms not pertinent to the page. For instance, you can use “About Our Icecream Shop” rather than “About” or “About Us.”
Include long-tail keywords to make the Heading more unambiguous and intriguing to the reader. Hence, it permits you to show users that they have tracked down the right page.
For example, a school items supplier might use an H1 tag such as “School items supplies,” “Where to Buy School items supplies,” or “All about School items supplies. Thus, it allows you to use keywords correctly and helps your website stand ahead of the competition.
Maintain the request for the heading labels; H1 ought to start things out on the page, followed by H2, H3.
Use Sub Headings: You can utilize the H2 tag after every 200 words or more to make a page break that makes each segment more apparent and alluring. Recall not to place catchphrases in each subheading, as this can prompt watchword stuffing.

Important tips on H1-H6

H1 – This is the first and foremost heading of your content. And this is also an essential Heading. H1 Heading is used only once in a Blog Post or Webpage.
H2 – It is used after Main H1 Heading. H2 Heading gives a sub-heading to the document. The heading is used twice in the entire content.
H3- Heading H3 is also a sub-heading. But along with this, H3 Heading is also known as Minor Heading.
Heading H3 is used 3 to 4 times throughout the content.
H4– The 4th heading is called H4. With this heading, you can divide your content into deep sections. It is used to divide a vital topic into smaller parts.
H5– With the help of H5, you can divide your content into more segments.
You can use Heading H5 5 to 6 times in the entire content.
There can be only two paragraphs in each of your headings.
And each paragraph should not exceed not more than 150 words.

Conclusion

In this blog post, I have shared what a Heading is. What are HTML Head Tags? Why is Heading Important? What is its importance in your content? What are the types of Heading Tags? And finally, helping you create the best headings for upcoming blogs. Also, I included some tips based on my experience.

I hope you liked this information. If yes, then encourage me. Please share this post with your friends. Thank you!

References :

https://yoast.com/seo-blog/

https://backlinko.com/seo-checklist

SEO

Learn Canonical Tag like A Pro

Posted on January 14, 2022June 10, 2022 by Swati Shrivastava

The Canonical Tag comes under technical SEO and is an integral part of it.

In 2009, the three big IT companies came together and introduced Canonical Tags. The main idea is to recognize the original webpage over duplication.

SEO expert or digital marketer can easily specify search engine crawlers to which page to index with canonical tags. Hence, the this tag is vital for getting ranking.

Canonical tag in SEO — **canonical tag in SEO**

What is CANONICAL Tag

The Canonical Tag ( rel=canonical element) is frequently known as the “canonical link,” and An HTML tag mentions duplicate content issues by adding the “canonical URL,” the “preferred” version of a web page. We this tag just for search engines, not for users.

It greatly helps in Optimizing Web pages. Hence very important from a Search engine optimization point of view.

How to Use the Canonical Tag?

Here is the syntax For this

In the syntax, we provide the URL of the primary or most selected web Page. This tag is present in the HTML header field.

Why do we use a canonical tag?

There are certain situations when search engine crawlers see different versions of your website.
The website’s URL can have the following versions.

https://webdigitalnmore.com/
( this one is with no www)

http://webdigitalnmore.com/
(with no SSL certificate)

https://webdigitalnmore.com/AMP
(Accelerated Mobile version)
The search engine crawlers do not use any algorithm to recognize which version is the original and preferred.

Canonical Tag Benefits

1) Assist in making you deal with duplicate content.
2) Crawlers can index web pages quickly.
3) It helps to boost web page ranking on Search engine results.

How to create and add a canonical tag to your website?

Here is a manageable and straightforward way to implement the Canonical tag.

The first thing is to find out if there is already a canonical tag added to your website because, in most themes, this tag is pre-added.

To know, press Ctrl + U to view the source code and find Canonical. If you don’t see any, then please follow the below steps :

Go to Canonical Tag Generator and submit your website link, and This will generate a Rel canonical URL.
Simply copy the entire code and paste it into the head section of your theme. We do it for coded websites.

Now, where is the head section?

Login WordPress account
Go to the Appearance section and go to theme editor, and then open header.PHP; there, you will the see area and Paste your code in between tags.
The second method in WordPress is to install a plugin called insert header and footer. Now paste your code in the head section.

How to add the canonical tag in WordPress using a Yoast SEO plugin

I am using the Yoast plugin for my WordPress website, and with this plugin, there is an option to add a custom canonical URL, your primary URL. To find the canonical URL section go to in advance tab in the Yoast plugin.

How to add canonical tag in WordPress using yoast SEO plugin

Conclusion

I hope my blog is helpful and engaging, and I tried my best to explain what canonical tag is and how we can use it on our website. It helps minimize the crawl budget as well.
Please share this article with your friends whom you think will get benefited from this article.

References

https://ahrefs.com/blog/canonical-tags/

https://en.ryte.com/wiki/Canonical_Tag

https://www.semrush.com/blog/canonical-url-guide/