Google Ads extensions have been trending in the advertising world. It has become a compelling option for advertisers. Whenever you create a campaign in google ads account with text ads, you need to use some of the ad extensions to provide a piece of additional information.
Consider it like the more icing on the cake. It helps you to get more clicks and, as a result, more conversions. A large number of researches say it increases overall CTR.
Extensions help visitors/customers to provide more information on the ads.
Assume that you own a Burger shop and a nearby customer searches for “Burger Shop near me” on her phone, she sees your ad along with the mobile number and makes a call to order a burger with coke. So, what do you think about how much this call extension charging to you? The answer is – There is no special price for adding extensions, thus no change in actual CPC (cost per click).
According to Google ads help center, “when extensions show, an ad is more prominent and typically performs better- when users click on it.”
TYPES of AD EXTENSIONS:
There are nine types of extensions that you can use as per the demand and nature of your business. Some of the extensions work well with the Desktops, and some work well with mobile devices.
Ad Extensions
Site link ad extension
Call ad extension
Call out ad extension
Structured snippet
Load foam ad extension
Message ad extension
Location ad extension
Affiliate ad extension
Price ad extension
App and Promotion ad extension
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