Price Ad Extensions:
Pricing is one of the facets that influence buyer decision. The other factors that come in these categories are Brand Name, Reputation, product packaging, product placements on e-commerce sites.
So first, let’s talk about Price Ad extensions. And concerns that come on here are following-
1)Why do we use this extension during the PPC campaign
and what are the advantages
2)Businesses where price extension is mandatory to use.
The proper use of extensions is necessary to optimize your ad and save money. After putting much-needed efforts into creating ads, It has been observed that advertisers struggle to get clicks and conversions only because of not using extensions properly as per business nature’s demand. And as a result, your costs and results get affected.
Price affects buying decisions. Hence, Pricing extensions help to prevent clicks that are uncertain about converting. If a price is not reasonable or out of ranges, people will not click on ads, which contains unnecessary clicks.
Call out Extensions:
Call out extension is used to provide more focused information about the business or website on the Search Engine Result Page. This extension helps to maximize the Click-through rate (CTR). Users can see the data, but there is no hyperlinked text, hence not clickable.
For example, on an e-commerce website, you can always showcase extra information like free shipping or two days shipping,40% off on clearance items, New Summer Arrival, High-quality fabrics, No.1 designer collection.
Site-link Extensions:
Site-links are used to display more information about your business on SERP itself. These are links that are shown just below the main domain link.
These links are the website’s other pages links, and the motive behind it is to save on user’s time. It is easy for the user to find another page. Site links ensure to make users are more interested in your ad.
By clicking on the site links, visitors redirect to your website, which increases click ratio and overall CTR.
In Sitelink extensions text, a maximum of 25 words can be used.
In Sitelink description on1 &2, a maximum of 30 words can be used.
And final URL, put your landing page URL.
Site link extensions are helpful in search and video campaigns.
Thank you for reading this article. I hope you liked it!
