Bloggers always yearn to drive more and more traffic on their websites. Beautifying your content with visuals; inevitably attract large numbers of audience.
Using images for websites is among the best ways to grab readers’ attention. Even explaining complicated topics gets more comfortable with pictures. People tend to look at photographs before reading the content. That means chances of bounce rate is less.
Image-based content is easy to memorize; hence, infographics are gaining so much popularity. With the use of infographics, a complex process can be broken into simpler ones. Read more about Introduction to Search Engine Optimization(SEO)
Image optimization is one of the most critical steps for achieving On-Page Search Engine Optimization. A right and relevant image on your blog can say a lot about your topic. Readers’ decision to read your blog is most likely dependent on the image. It boosts the chances of double to get ranking.
Moreover, Google search engine algorithm sets do not understand images just by looking at it. Hence it is required to use images. Alt tag and other optimization techniques are used to make your blog SEO friendly. Here are some methods:
1)Title– Use keywords while naming an image title. It helps search engines to understand what this image is all about. Rename your image in the right format before uploading it to the article. For renaming the image, always use small letters with dash symbols in between. Moreover, the user can understand a-lot with the help of a picture. When you use infographics or flow charts or process diagrams in your content, it boosts your chances to get ranked double.
Make use of using Canva or PicMonkey to create new images of your choice. Even downloading pictures is easy through stores like Pixabay, Pexel, and many more.
2)Alt Tag – Alt tags are frequently used in HyperText Markup Language. That simply means, if for any reason image is neither loading nor visible on a web page, its name can be shown alternatively, which was provided within Alt Tag earlier.
When the search engine doesn’t read and understand your image, it considers it as blank space. Hence, it is vital to provide a content or keyword relevant name possibly to your image.
In WordPress, the alt text name can be added with the picture. There is a box where you can simply add. It helps your image to get a ranking.
3)Image Size -Image size (height & width) is an essential factor for the optimization point of view. Make sure to resize your image in the post editor and adjust picture elements nearly between 620*340 pixels. Plenty of image resizing tools are available online-Paintbrush, Photoshop, Pic Monkey, or Pic Resize, to name a few- are the best tools for image resizing. Always remember to resize images after downloading from anywhere online.
4)Image Compression-Compressing image file size is tricky because you may not want to lose the quality; however if the image file size is more than 50-60 KB, it will increase page load time.
Below is the list of online compression tools-
I hope you enjoyed reading this article. Thank you!
