Posted in SEO

Introduction to Search Engine Optimization(SEO)

Posted on by Swati Shrivastava

The Internet is flooded with information. Every single day we can see millions of new blogs on anything we search for.

In this competition, it is hard to get ranking on search engines and drive traffic to your website. To stay on the top in ranking and traffic, it is crucial to follow Search Engine Optimization guidelines.

Proper SEO improves the website’s organic traffic and ranking. So let’s explore what organic and inorganic search are. When a type a query in the search bar, two types of results are displayed:

  • Inorganic result-

    Also known as paid results, inorganic results/Product Listing Ads or shopping ads. These are the results of google ads or other advertising.

  • Organic results

    These are the results that come through search engine optimization.

    Search engine optimization is a vast and ongoing process. And Indeed, very useful to get ranked among the top 5. This process keeps adding new updates at times as well.

SEO IMAGE NEW

 On-Page SEO is related to website designing. In simple words, It is what you see mostly on the Front Page and different pages of the website.

On-page SEO helps you make your website optimized and mobile-friendly. When you do optimization with perfection, it provides excellent ranking and traffic, which in turn improve domain authority and page authority. In a nutshell, the Overall website is enhanced with on-page SEO.

Various factors make a website optimized and offer a good user experience with a controlled bounce rate.

The bounce rate is calculated when a visitor visits your website and leaves within a second.

Difference between On-Page and Off-Page

On-Page is done in the starting and before publishing your blog or website. Keyword research/title/headline/permalink and so many techniques are being followed.

Off-Page is done after publishing your blog on the website. It is achieved through guest posting, directory submissions, social media, leaving comments on other popular blogs on the same niche.

On-Page Techniques-

  • Use of Meta Description
  • Use of headings and subheadings
  • Smart use of keywords
  • SEO friendly URL
  • Internal and External Links
  • Optimized content

Off-Page Techniques-

  • Social Bookmarking
  • Comment on same niche blogs
  • Social media promotions
  • Blog Directory
  • And many more

I hope you have enjoyed reading it. I will share more information about On-Page and Off-page SEO in my next blog.

Thank you!

Author:

https://about.me/swati_shrivastava