Digital Marketing is all about facts and figures. Numbers play a significant role in carrying out an analysis and provide any recommendations for business enhancement.
Google Analytics works as a tracking system and records all website activities. It assists you in gathering so much information. Some of them are as follows-
1) Visitor’s country or city
2)Mobile device/laptop they are using to visit your website
3)Operating systems that they are having
4)Amount of time they are spending
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Why is it important to use?
Let’s say there is an e-commerce site with Google Analytics installed on it. It tracks all the user’s activity as which product they are browsing, items added to cart but not purchased, new deals they are interested in, and so on. With the help of this type of data on reporting, analysis can be done effortlessly.
Another example of Google analytics is a blogging website. If bloggers have insights into all visitors and their interest, then it would be easier to publish such blog posts and increase website traffic and monetization.
Benefits:
1) Pull the data of any date and day. Set the dates in the data range and analyze the report.
2) How many pages are viewed in single sessions?
3) How much time a user spent on the website.
4) Identify the source of traffic from acquisition reports. If it is from organic search or search ads or social media.
5) Get the specific user details with the help user explorer report.
6) Make changes in the vital information on the website with the administration report.
7) Find out the user’s interest in behavior reports. What product or page is more prevalent among users.
8) Graphical data represents the number of users, page views, sessions, etc.
How to add Google Analytics in WordPress website:
1) log in to the WordPress dashboard.
2)In the dashboard, the left-hand side on the Appearance tab; click on the editor tab.
3)Now, on the right-hand side in the theme files window, click on the header.php option.
4) On a new page, you will see <head> tag; paste your tracking code just below this tag and click on the upload file.
5)Google Analytics is added to your WordPress blog theme.
I hope you liked this article. Thank you for reading!
